The Schick ad has a half length three quarter view portrait. The Schick ad has broad lighting with little contrast. The ad has this man’s beard that has a animal in place of it and its trying to convey that men’s beards can get out of control and need to shaved. Schick is trying to get men to buy their razors to keep their beards under control. The tone of the photograph is more muted with the colors being really similar. They do this so that the animal in the beard is more camouflaged and makes the viewer really look to see that is not just a plain full beard but a animal instead.

The Gillette ad has a three quarter view portrait that is bust length.  Their ad is trying to convey that using Gillette will help protect those with sensitive skin and they use a NFL player to enforce the idea of protection because in football defense is essential. The overall tone of the ad is very dynamic and is using colors that are included in the razor to help make a cohesive image. The facial expression of the player also helps convey defense because he has a very intense facial expression.

The Schick ad’s tagline is free your skin. I feel as though they used an animal on a mans face to symbolize the ruggedness a man’s facial hair can get and used the word “free” to emphasize. It was also an amazing idea to go in a different approach and execution. Their razor is being portrayed to be the one to use when facial hair can be tough and wild.

In the second ad, the Gillete fusion execution, they go in a different approach. Showing a tough looking man, a football player looking right in to the camera which is suppose to give an impactful image and displaying the words sensitive skin gives off a humorous feel. The fusion razor is suppose to relate to the football player with great defensive properties built into the razor.

Schick and Gillette are both leading competitors in the shaving industry and both have churned out exceptional campaigns in the past, such as Schick’s award-winning “Free Your Skin” campaign. However, there are multiple differences between both of these ads.

For instance, the Schick ad uses a more direct and less contrasty butterfly lightning in their ads to give it a more sophisticated and aesthetically pleasing look. However, Schick manages to communicate their brand through the fact that the “beard” of the model in the shot is actually a squirrel masquerading as a beard. This shows that they are aware of the hipster trend of beards and are parodying it, in a sense.

The other difference between the two is the fact that the Gillette ad uses a more broad lightning for the model in the ad. From my observation, this is likely due to the fact Gillette had intended to accentuate the details of a clean-shaven face – which is starkly in contrast to the Schick ad.