The two campaigns have quite a few differences between them. The gillette one has this clean shaven football jockey staring right at the camera while the schick ad has the person staring far off into the distance. Gillette has used short lighting while schick used broad lighting. The other main differences revolve around their message and audience. Gillette’s clean shaven campaign is geared more towards that football jockey personality whereas schick’s seems to be geared towards the hipster type of personality. It has a far less serious tone since it literally puts a squirrel on the face of a person. It also seems to say that you don’t need to rush and shave it off your face, having the model stand there with confidence. We can also see the differences in target audience based on the clothing that the models are wearing.

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