Client: Good Earth Tea
Good Earth tea is a tea and herbal tea company. Found in 1972 under the name Fmali Herb Company and based in Santa Cruz, California, it was one of the first American herbal tea companies during the early 1970s.
Their current logo is basically to text “Good Earth” what’s some leaves on top. Taken from the keywords of Earth and Good.
- First concept would be that of the Earth or a circle signifying the Earth along with the text “Good Earth” with the leaves on the end
- Have mountains in the background
- Have a tea mug with the Earth as its logo.
- Trees coming out of the coffee mug signifying there is Earth and the tea or for the tree to represent the tea bag
Hi Kefin-
Good Earth seems like a choice with a lot of potential for a creative solution. Did you go further with this brainstorm this week? So far this word web seems limited. I encourage you to go deeper, so that you can come up with a more inventive solution.