Professor Woolley | COMD3313 OL74| FA20

Category: Project Inspiration

Label / Can Specs

Hello class-

As each of you is designing your concept sketches it is very important that you keep in mind the size and shape of the final art.

So the art created for a beer can like the one below, would be different than that created for a beer bottle or a wine label.

BE CREATIVE.  A label might have a rectangular or square shape, but it DOES NOT HAVE TO.  Not that the ones below do not. So when deciding on the overall shape, do what will make for the better and more unique overall illustration.   The only rule is that it MUST

BE FUNCTIONAL.  If you are not sure, use a photocopier and cut out your concept sketch and test it out on an actual bottle or box.

I’m including below some TYPICAL label templates as a helpful tool.  They are meant to print on 8.5 x 11 paper.  You don’t HAVE to use them.  Look at creative illustrated packaging for inspiration.  And really as long as it could actually work, the sky is the limit!

To get an idea of sizes:

TYPICALLY a rectangular Wine Label like these (theres also the little wrap label around the neck which you can choose to design or not!) are around 3.5″ x 4″

But you can also choose to design a wrap around image like these …

IT’S UP TO YOU. You don’t have to conform to these shapes unless you choose to.

Beer labels are typically 2.5″ x 3.5″ for the most basic, and 7.375″ x 3.125″ for a wrap around.  And again… this is your call. Wrap arounds will provide you a little more room to illustrate, but do what will work best with your design.

As for illustrated cans… which offer a larger space to play with, copy the proportions of the examples below as I was unable to find a template for you.  And again, prioritize making some really creative and well illustrated images over conforming to the examples!

Reading Assignment 1 : Design Driving Industry

This Article by Veronica Meewes for the online design magazine PUNCH, explores the “new generation of eye catching label design” with a close up on five example breweries and the inspiration behind the labels that have become “ their visual calling card.” After reading this article, consider how YOUR label design is a visual calling card for the product. Write a few sentences describing the intention of your label.

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