Category Archives: Blog Assignments

Kurtis Wallace- StartApp

StartApp

Product/Service: This company helps app developers generate revenue for their apps.

Founder/Co-Founders: Gil Dudkiewicz- CoFounder                Ran Avidan- Co-Founder

Office/Headquarters:

584 Broadway St.    12th Floor Suite 1206

New York, NY 10012

Method of Making Money:  Through royalties. By integrating apps with the SmartApp software development kit.

Target Customers:  Companies that develop apps. Also anyone who has created a great app and needs help promoting it.

How many current users/customers, etc: Over 300,000,000 active users every month

How does the company advertise its product/services?  Through banner ads. Through native ads.

Competitors/Competitive Advantage: Admob and InMobi.¬† The advantage that StartApp offers is that app developers get paid $50 per 1,000 downloads. This is something that competitors can’t or won’t do.

Works Cited:

http://www.forbes.com/sites/shamahyder/2014/09/08/15-tech-companies-taking-nyc-by-storm/

http://www.startapp.com/

http://venturebeat.com/2012/07/18/startapp-reaches-150m-downloads-brings-10x-more-revenue-to-developers/

LocalVox

LocalVox
Product/Service: helps local businesses and franchises market themselves online via web, social media, directories, search & email.
Founder/Co-Founders: David Pachter (CEO) and Trevor Sumner (President)
Office/Headquarters: 420 Lexington Avenue, New York, NY 10017 ‚Äď only office
Products/Services: Provide marketing consultation for clients. Product include LocalCast, SearchCast, LocalConnect, as well as social reputation management
Method of Making Money: Clients pay a premium for their services, prices depending on with package is selected. Packages offered include: Boost @ $399 per month, Mobile boost @ $549 per month, and Complete @ $1499 per month.
Target Customers: Local Businesses as well as chains and franchises.
How many current users/customers, etc: Thousands which include AMC Theaters, Buffalo Wild Wings and Whole Foods
How does the company advertise its product/services? Through Press. They’ve been featured in various prestigious business articles by Forbes, Fox News, Bloomberg Businessweek, etc.
Competitors/Competitive Advantage: Some of LocalVox Competitors include EMT Marketing and Zoiden. What set LocalVox apart is its affordability and customizable plans.
Works Cited: You must document all the websites and articles you use to find the above information. Simply include a list of websites at the end of the blog post.
http://www.thumbtack.com/ny/new-york/social-media-marketing/
http://localvox.com/
http://en.wikipedia.org/wiki/LocalVox_Media
http://rightstartups.com/marketing-unlocked-local-vox/
http://localvox.com/customers/

Aaron McIntosh – NYC Tech Profiles – “Brainscape”

 

Brainscape

 

Product/Service: Brainscape is an adaptive web/mobile education platform that helps you learn anything more efficiently, using cognitive science.

Founder/Co-Founders: This company was founded by Andre Cohen, who is also the CEO. He is still very much involved in the day-to-day operations of the company.

Office/Headquarters: Brainscape is headquartered in the heart of New York City, and this office is their sole location.

Products/Services:  Brainscape is a web/mobile platform that allows its users to learn and retain information at an astonishing rate; It does so by breaking complex concepts down into smaller, easily absorbed building blocks, delivered to the individual in a way that matches their particular pace(their studies show that on average, we lose 90% of what we attempt to retain via traditional study methods). Their process supposedly helps one to learn exponentially faster than most traditional study methods(flash cards, books, etc.). These services are conveniently delivered across desktop computers, smartphones, and tablets.

Method of Making Money:  As far as I can tell, Brainscape makes its money from royalties garnered as a result of licensing its platform out to a variety of content-makers. They also issue private licenses to schools and universities, cognitive science researchers, tutors, and in general, companies interested in training their employees more efficiently than ever before.

Target Customers:¬† To quote a short blurb on their website: “join the millions of students, teachers, language learners, test-takers, and corporate trainees who are doubling their learning results.”

How many current users/customers, etc: If the counter on their website is accurate, the number of people who use Brainscape is about 7,025,380.

How does the company advertise its product/services? The brains behind Brainscape have built their presence by partnering with apps such as MCAT Chemistry, Ultimate Music Theory, LEED Green Associate, and Gourmet Food, all powered by Brainscape’s algorithms.

Competitors/Competitive Advantage: I’ve found quite an extensive list of companies that offer services similar to Brainscape’s, and these are:

Anki

Memrise

Mnemosyne

Learning with Texts

Instreamia

SuperMemo

Lingocracy

FluxCards

Pauker

Mnemojojo & Mnemododo

Winflash

Nabbber

Cram.com

Blonskij

Ebbinghaus

EasyWords

Flashcard Exchange

Dictionary.com Flashcards

Flashcard Hero

 

I’m not quite sure what, if anything sets Brainscape apart from these other products/services. These other products are also flash-card based, and promise to accomplish the same things as Brainscape.

Works Cited:

https://www.brainscape.com/blog/2010/03/how-brainscape-was-born/

https://www.brainscape.com/marketing/partners.html

https://www.brainscape.com/marketing/about

https://www.brainscape.com/

 

NYC Tech Profiles. GrubHub.

Dayna Rios

COMPANY: GrubHub

Product/Service: GrubHub Inc. is the nation’s leading online and mobile food ordering company dedicated to connecting hungry diners with local takeout restaurants. The company‚Äôs online and mobile ordering platforms allow diners to order directly from approximately 30,000 takeout restaurants in more than 800 U.S. cities and London.

Founder/Co-Founders: Matt Maloney and Mike Evans. Evans has decided to leave to company to pursue other goals but, Maloney is still a VERY active founder of the company.

Method of Making Money:  For every order that is placed, Grubhub is given at least 10% from the actual amount that the consumer paid for their order. Sometimes more. But, it does come out of the restaurants pocket, not the consumer placing the order.

Target Customers:  Literally anyone looking to place an order for food.

How many current users/customers, etc.:  Grubhub processes around 174,000 orders on a daily basis. GrubHub has served more than 4.19 million people in the last 12 months.

How does the company advertise its product/services? Online marketing, and print ads. Especially, in the New York City subway cars.

Competitors/Competitive Advantage: Seamless used to be the main competitor until they merged into one company last year, with Grubhub being the parent company. Now, allmenus, menupages.com, Yelp, and Square appear to be the ones competing against GrubHub.

Works Cited:

http://www.businessinsider.com/heres-the-big-stat-grubhubs-new-competitors-covet-2015-2

https://www.grubhub.com/

http://www.wsj.com/articles/SB10001424127887324787004578495411888526172

http://www.marketplace.org/topics/business/how-do-delivery-services-grubhub-and-seamless-make-profit

Levo Leauge

Levo Leauge

Product/Service: At Local Levo [NYC], our goal is to bring together women interested in growing personally and professionally. It’s the perfect place to connect with other fabulous, career minded women in your city. There are always women from all walks of life who come ready and willing to share advice, personal experiences and support. What, in a sentence, does this company do/sell?
Founder/Co-Founders: Caroline Ghosen is the founder and Amanda Pouchot is the Co-Founder & CIO, The Levo League
Office/Headquarters: Address: 1 Union Square W, New York, NY 10003

Products/Services: Ghosn is launching Levo 2.0. The goal: to turn what she calls a ‚Äúself-serve buffet‚ÄĚ of mainly U.S. content into a global ‚Äúrecommendation engine for your career.‚ÄĚ If Ghosn succeeds, Levo could become a model for using data to create more meaningful and lucrative ties with customers. ‚ÄúWe‚Äôre always asked, ‚ÄėWhat should I be doing? Who should I be talking to?‚Äô‚ÄĚ says Ghosn. ‚ÄúWe want to create a resource that knows who you are and where you are in your career and can help you thrive in that stage.‚ÄĚ How? By using psycho graphic data to understand the different types in her audience and marrying the information with advances in machine learning, so each user‚Äôs behavior will suggest what category best suits her every time she logs on. ‚ÄúThe more you engage with Levo,‚ÄĚ Ghosn says, ‚Äúthe more you‚Äôll find you‚Äôre getting what you need.
Method of Making Money: Levo makes their money through powerful networks and investors. Through friends of friends, they signed on Saudi businesswoman Lubna Olayan. And using their McKinsey connections, they were able to contact Sheryl Sandberg, a McKinsey alum, just to name a few.
Target Customers: Women and girls within the first ten years of their career
How many current users/customers, they have about ten thousand members
How does the company advertise its product/services? And it helps to have support and 1.2 million of seed money from such investors as Facebook Chief Operating Officer Sheryl Sandberg and AOL’s Susan Lyne. Scoring interviews with such folks as Warren Buffet will also put you on the map.
Competitors/Competitive Advantage: I do not believe there is a competitive company
Works Cited: https://www.levo.com

Genesis Media

Founder/Co-Founders:  Their founders are Richard Smullen, Josh Feuer. Their current CEO is Mark Yackanich.

Office/Headquarters:  Their headquarters is located at 49 West 27th Street, Mezzanine West, New York City, NY. They have offices in LA, Detroit, San Francisco, Chicago

Investors: SamStella, Ocean Group, Crown Predator Holdings, Blue Chip Venture Company, Demarest

Products/Services:  Outstream video ad product that uses an extensive data layer to decide when exactly to serve and how to do so.

Method of Making Money:  Selling video advertising on websites that do not have video ads of their own.

Revenue: There was no records on file for total revenue earned in 2014

Target Customers:  Their target customers are online advertisers, and publishers with no video content (article or photo gallery sites) on their websites so they can not take advantage of video advertising dollars.

How many current users/customers, etc: No available listing of how many users / customers they currently have.

How does the company advertise its product/services? I did not see any advertising for them as far as I can find. Only press releases.

Competitors/Competitive Advantage: Their major competitors would be Ebuzzing and Teads. Their competitive advantage is that they choose when to display the ad using a deep layer of data targeting.

Works Cited:

http://www.xaxis.com/news/view/holiday-video-shortage-will-spur-out-stream-video-ads

http://www.genesismedia.com

http://techcrunch.com/2014/04/10/genesis-media-series-b/

https://www.crunchbase.com/organization/genesis-media-llc

http://www.digital.nyc/startups/genesis-media-1

http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=143679556

 

Etsy.com

Product/Service: Etsy is a community based website where people can open their own shops and sell products that they have created. In other words people can create their own business on etsy.

Founder/Co-Founders: Rob Kalin and two friends designed the first site. Chad Dickerson became CEO in 2011.

Office/Headquarters: 55 Washington Street, Brooklyn, NY 11201

Method of Making Money: Etsy makes money when Etsy sellers make money. Marketplace revenue includes a $0.20 USD listing fee for each item listed and a 3.5% fee for sales completed on our website. Additional revenue comes from seller services including our advertising platform, payment processing and discounted shipping labels.

Target Customers:  Their target customers are people that want unique, handcrafted and one of kind items. I myself have bought several items from etsy and am in love.

How many current users/customers, etc: There are 19.8 million active buyers on etsy.com.

How does the company advertise its product/services?  I personally found etsy on Facebook. I was looking for a wedding veil and it popped up on the right hand side of my Facebook page. I clicked on it and there it was. All of these beautiful handcrafted veils. Of course I bought one.

Competitors/Competitive Advantage: Based on what I have read etsy does not have any threatening competitors. Etsy is the biggest company in their field. There are a few little ones but nothing comes close to etsy.com.

Works Cited: https://www.google.com/?gws_rd=ssl#q=where+is+etsy+headquarters+located

http://www.pcworld.com/article/255698/the_5_best_online_marketplaces_for_selling_handmade_goods.html?page=2

https://www.etsy.com/about

 

Josh Rojas NYC Tech Profiles “StartApp”

Product/Service: StartApp is a Mobile Advertising Platform aiming to deal with the two main concerns of the mobile industry today: the monetization challenge that application developers face when trying to generate substantial revenue from their applications, and application distribution earning a substantial number of downloads worldwide.

Founder/Co-Founders: Gil Dudkiewicz and Ran Avidan founded the company Start app and are still involved.

Office/Headquarters: This is StartApps Location584 BROADWAY ST 12TH FLOOR SUITE 1206NEW YORK, NY, 10012. StartApp also has locations in Russia, China, San Francisco and Israel.

Products/Services: It offers advertisers the opportunity to place their ads in different sites and apps that will generate the most revenue possible.

Method of Making Money: Startapp makes money by taking a percentage being made by the advertisers, and also using their own advertising.

Target Customers:  StartApp targets its service to advertisers and designers.

How many current users/customers, etc: StartApp currently has over 300,000,000 million users on StartApp.

How does the company advertise its product/services?
StartApp advertises its service on the iOS and Andriod market, this is where they generate most of their money.

Competitors/Competitive Advantage: One company that competes with StartApp is Adroll, the difference between the two is that StartApp gives you a more in depth look at where to place your advertisement and how to make money.

Works Cited:

http://www.startapp.com

https://www.adroll.com

http://www.forbes.com/sites/shamahyder/2014/09/08/15-tech-companies-taking-nyc-by-storm/

Cover Letter, Dayna R.

Dayna Rios

86-47 Clio Street

Hollis, N.Y. 11423

(516)776-6351

daynarios@hotmail.com

 

Dear hiring manager,

In regards to your ad on monster.com, I am very interested in joining your team of Content Innovation Agency in Ad Sales to assist in developing and creating digital content.

As you will see from the attached resume, I have extensive design skills that I believe will greatly benefit your creative team. My background in pre production work allowed me to acquire an enormous amount of design skills from which I was able to edit and create efficiently. There is no problem from which I could not provide a reasonable and proficient solution while also keeping in mind client request and product campaigns.

While acquiring my degree I have produced innovative projects that have broadened my view of product placement and typographical design. Although I have an extensive amount of knowledge in pre production and touch up work, I still have a vast amount of experience with other Adobe platforms as well. I am extremely detailed, organized, and meticulous. I’m sure my skills will be a great addition to your design team.

Best regards,

Dayna Rios.

Mini Job Search, Dayna R.

Dayna Rios

I am studying for my bachelors in Advertisement Design with a focus in magazine development and Pre-production (Photoshop touch ups).

 

http://jobview.monster.com/Senior-Graphic-Designer-Advertising-Specialist-Job-New-York-NY-US-147870903.aspx?mescoid=2700410001001

 

Kforce Inc New York, NY, 10179

Posted 2 days ago

RESPONSIBILITIES: Kforce has a client seeking a Senior Graphic Designer/Online and Offline Advertising Specialist in New York, New York (NY). Description: Working with key marketing and business stakeholders, the Senior Graphic Designer will be responsible for the conception, design, and execution of innovative visual materials for integrated, cross channel initiatives including: online and off..

http://jobview.monster.com/Graphic-Designer-Job-New-York-NY-US-147957755.aspx?mescoid=2700410001001

The Judge Group New York, NY

Posted today

Our client is currently seeking a Graphic Designer. Qualifications & Requirements: ROLE PURPOSE: The Graphic Designer will work alongside the director of visual design, account managers, strategists and our creative team to help deliver best-in-class design work supporting the NBCUniversal portfolio marketing teams. The work will be used on company websites, event materials, advertising campaig…

 

http://jobview.monster.com/Graphic-Designer-Job-New-York-NY-US-146553941.aspx?mescoid=2700410001001

 

NRT New York LLC (Corcoran) New York, NY, 10065

Posted 1 days ago

NRT LLC, a subsidiary of Realogy, operates all company-owned real estate offices under Realogy‚Äôs world-renowned brands of Coldwell Banker¬ģ, Coldwell Banker Commercial¬ģ, Sotheby‚Äôs International Realty¬ģ and ZipRealty¬ģ, as well as the powerful regional brands, The Corcoran Group¬ģ and Citi Habitats¬ģ. As the nation‚Äôs largest residential real estate brokerage firm, NRT owns and operates companies in mor…

http://job-openings.monster.com/monster/18d34295-5939-47d8-9511-e719183caedb?mescoid=2700410001001&jobPosition=2

The Advertising Design Experience team is seeking a talented, customer-obsessed Senior Visual Designer to work in the Santa Monica office and create innovative advertising experiences for global entertainment brands across our Amazon.com, Kindle, mobile and video ad platforms. The ideal candidate will combine the ability to create big ideas with exceptional visual design execution.

http://job-openings.monster.com/monster/eeeb4509-810d-4204-8730-66fe2130e4dc?mescoid=1100003001001&jobPosition=3

Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 44 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

http://job-openings.monster.com/monster/9aa4913b-3553-4e00-a82b-b1730b8d5ba4?mescoid=2700410001001&jobPosition=5

Collaborate closely with Creative Director, Art Directors, and design team to assist in developing and creating digital content in service of the company’s many websites, events, advertising campaigns, consumer reports, internal communications, and high-level, multimedia presentations.

https://www.linkedin.com/jobs2/view/40072439?trk=jserp_job_details_text

This individual will develop concepts and creative solutions that are consistent with the needs of the brand and provide direction in the areas of typography and design.

https://www.linkedin.com/jobs2/view/40077239?trk=jserp_job_details_text

Realogy Holdings Corp. (NYSE: RLGY) is a global leader in residential real estate franchising with company-owned residential real estate brokerage operations doing business under its franchise systems as well as relocation and title services. Realogy’s brands and business units include Better Homes and Gardens¬ģReal Estate, CENTURY 21¬ģ, Coldwell Banker¬ģ, Coldwell Banker Commercial¬ģ‚Ķ

https://www.linkedin.com/jobs2/view/38662949?trk=jserp_job_details_text

Senior Visual Designers at Code and Theory wake up just to make gorgeous, ground-breaking work. They are innovative creative thinkers that can translate creative concepts into smart, memorable, and lovely interactive designs

https://www.linkedin.com/jobs2/view/35936368?trk=jserp_job_details_text

The Analyst, Ad Operations and Technology is responsible for the day-to-day trafficking and management of Havas Media campaigns. This will require daily interaction with our internal teams such as Account and Analytics, and our external clients to ensure consistent and smooth delivery of all advertising campaigns.

https://www.linkedin.com/jobs2/view/40061441?trk=jserp_job_details_text

New York magazine and nymag.com has an opening for a Business Advertising Coordinator to support the Executive Director of Print and Integrated Sales and the Director of Integrated Business Operations.

https://www.linkedin.com/jobs2/view/38690107?trk=jserp_job_details_text

We are hiring a Director of Ad Operations. This is your opportunity to join a best in class team. You will report to the VP of Sales Operations, managing an 11 person team of production, platform and trafficking operations specialists.

https://www.linkedin.com/jobs2/view/40023117?trk=jserp_job_details_text

orking out of USI’s Corporate Headquarters in Valhalla, NY, the Graphic Designer, Branding and Marketing is a critical part of our in-house Marketing team and will develop and execute internal and external marketing initiatives to support our offices across the country.

https://www.linkedin.com/jobs2/view/40019305?trk=jserp_job_details_text

As an integral part of the Hearst Digital Media marketing organization, the Marketing Manager, Key Accounts will develop creative and impactful marketing solutions that meet client objectives while driving digital revenue for Hearst Digital Media.

https://www.linkedin.com/jobs2/view/40013365?trk=jserp_job_details_text

The Senior Art Director’s primary role is to create concepts, develop print and interactive design solutions, and guide concepts through development. They should be comfortable explaining their ideas to executive-level client stakeholders, and are able to understand and translate the client’s business needs into amazing but workable solutions.
About Me:

I have a very strong background in magazine development and pre-production work (Photoshop touch ups). I understanding close to all of the Adobe Creative Suite programs. I hope to work in a large fashion magazine house doing exactly what I love to do: edit photos and magazine column organizing. I would like to come in at a designer or artist position and eventually build up to an art director. I love New York for the financial/corporate aspect of it, and that’s the type of environment I hope to work in.

 

I can easily say that after looking through multiple sites and job descriptions, I had a completely different expectation. I can say this with both good and bad feeling. One of my personal fears in life was that when I graduated with a degree, it would be nearly impossible to find a career related job. Literally, this is a life long fear. But there are jobs out there related to my career. While searching for jobs I realized that there are jobs in my field. Not necessarily in magazine development, but definitely in the Advertisement Design field overall. The one concern I do have though, a lot of the jobs I found were for senior positions, not entry or regular positions. Of course with senior positions means a large amount of time and experience in the field, which as a college graduate, I don’t necessarily have. Sure, one day I would love to be a senior project manager or senior art director, but it would be something I work up to. I don’t even think I would want the position even if it was offered to me, simply I’m not the type of person to jump into something I know I don’t have experience with. That part of the job search does concern me. Another concern came with the entry or regular entry jobs that I was able to find. Like I mentioned earlier, the jobs were not necessarily in the magazine development area, where I would like to ideally be. But, more importantly, all of the jobs were in the online web advertising, or marketing. In today’s day and age, I get it. Digital and web plays a huge role in advertising. But, print is still a massive part of it. Until this day, companies pay a humongous amount of money for print ad’s over online marketing/ads. That is exactly where I want to be, with print ads. I personally HATE any sort of web design work. So again, I expected far worse before this mini job search. I was expecting to find little to nothing to be honest. It’s great to see that there are jobs out there.