Author Archives: Melissa Bonnick

Problems & Solutions: Connect 4

Group Name: Connect 4
Group Members: Melissa Bonnick, Timothy Colon, William Hargett, Ajani Treadwell

Problem: Not enough night and weekend classes for degrees
Solutions: More online courses
Fundraising to hire more adjunct and night / weekend teachers
Allow online override approvals to take another class when the one you need is not available

Problem: Better wifi / internet connection. The connection is very hard to complete and then the connection itself is spotty at best.
Solution: Change service.
Get wifi company to sponsor the school / offer free easily connectable wifi
Utilize something similar to Starbucks wifi, where you just login in proximity to the buildings, no need to download software

Problem: Computer Lab Hours. Not late enough. Does not have hours that allow for everyone to use computers when they are free
Solution: Allow equipment rentals so people do not need to come to the school to use computers
Extend computer hours to midnight, get staff to work in the labs at night (work-study students)

Problem: Too much free time between classes
Solution: Class schedules closer together, less of a gap between classes
Add additional classes, to be able to take in between other courses.
Offer block classes so you don’t have to register for all classes separately, but rather an entire module.

Problem: Nutritional snacks in the vending machine
Solution: Add additional vending machines that only have nutritional or microwable healthy snacks
Add a juice bar to the cafeteria

Genesis Media

Founder/Co-Founders:  Their founders are Richard Smullen, Josh Feuer. Their current CEO is Mark Yackanich.

Office/Headquarters:  Their headquarters is located at 49 West 27th Street, Mezzanine West, New York City, NY. They have offices in LA, Detroit, San Francisco, Chicago

Investors: SamStella, Ocean Group, Crown Predator Holdings, Blue Chip Venture Company, Demarest

Products/Services:  Outstream video ad product that uses an extensive data layer to decide when exactly to serve and how to do so.

Method of Making Money:  Selling video advertising on websites that do not have video ads of their own.

Revenue: There was no records on file for total revenue earned in 2014

Target Customers:  Their target customers are online advertisers, and publishers with no video content (article or photo gallery sites) on their websites so they can not take advantage of video advertising dollars.

How many current users/customers, etc: No available listing of how many users / customers they currently have.

How does the company advertise its product/services? I did not see any advertising for them as far as I can find. Only press releases.

Competitors/Competitive Advantage: Their major competitors would be Ebuzzing and Teads. Their competitive advantage is that they choose when to display the ad using a deep layer of data targeting.

Works Cited:


Cover Letter – Melissa Bonnick

Job posting:

To Whom  It May Concern,

Pursuant to your opening for a Director Ad Operations, I would like to take some time to briefly describe my qualifications and credentials.

Having an expansive background in the online / digital advertising field, I feel confident in my abilities to effectively apply my skills to any job within the industry. With over 10 years of experience in an ever changing industry as well as experience managing a team of people within a department I feel I would be an asset to your company.  I have worked at both Fortune 500 (New York Times) and smaller companies alike and can work in all environments. I have also implemented and managed workflows and processes at many companies as well as worked at an adserver where I helped over 20 publishers manage, setup or revamp their ad serving technology.

Employment in this organization will provide a solid foundation to further develop skills, while my enthusiasm will make me an asset to your firm.

The accompanying resume should serve to give you an idea not only of my past achievements but of my potential for making a significant contribution to your company.

I hope to meet with you to further discuss my qualifications for a role in your company and am looking forward to your response.

References are available upon request.

Thank You For Your Time,
Melissa R. Bonnick

Melissa Bonnick – Mini Job Search

I would like to continue working in the advertising operations field specifically for online or digital. I have currently been working in the field for the past 10 years, starting as an ad trafficker and now leading a team of ad traffickers. I have a strong ability to multi-task as well as look analyze a campaign and confirm delivery / underdelivery or potential issues with an incoming project as well as find their solutions. I am versed in HTML, JavaScript, C++, XML, and the major ad serving technologies in the space. In terms of type of environment I am interested in working in, I think I would enjoy continuing to work in a start-up or small to mid-size company with a more relaxed than uptight atmosphere.

In order to work in this industry they are looking for html, Microsoft office, and other technical experience. The person needs to be organized and remain calm under pressure, as well as be able to articulate changes and push through the course of action. Javascript and XML is not required but a working knowledge of them is preferred. Finally they are also looking for people with a college level degree (masters is not required but a nice-to-have). I have seen different job types under the same umbrella of all different levels. There are specialist to VP level jobs with the following titles: Ad Operations, Campaign Manager, Revenue Ad Operations, Programmatic Partnerships, and Programmatic Operations.

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