Product/Service: This company helps app developers generate revenue for their apps.
Founder/Co-Founders: Gil Dudkiewicz- CoFounder Ran Avidan- Co-Founder
584 Broadway St. 12th Floor Suite 1206
New York, NY 10012
Method of Making Money: Through royalties. By integrating apps with the SmartApp software development kit.
Target Customers: Companies that develop apps. Also anyone who has created a great app and needs help promoting it.
How many current users/customers, etc: Over 300,000,000 active users every month
How does the company advertise its product/services? Through banner ads. Through native ads.
Competitors/Competitive Advantage: Admob and InMobi. The advantage that StartApp offers is that app developers get paid $50 per 1,000 downloads. This is something that competitors can’t or won’t do.