Brainscape

 

Product/Service: Brainscape is an adaptive web/mobile education platform that helps you learn anything more efficiently, using cognitive science.

Founder/Co-Founders: This company was founded by Andre Cohen, who is also the CEO. He is still very much involved in the day-to-day operations of the company.

Office/Headquarters: Brainscape is headquartered in the heart of New York City, and this office is their sole location.

Products/Services:  Brainscape is a web/mobile platform that allows its users to learn and retain information at an astonishing rate; It does so by breaking complex concepts down into smaller, easily absorbed building blocks, delivered to the individual in a way that matches their particular pace(their studies show that on average, we lose 90% of what we attempt to retain via traditional study methods). Their process supposedly helps one to learn exponentially faster than most traditional study methods(flash cards, books, etc.). These services are conveniently delivered across desktop computers, smartphones, and tablets.

Method of Making Money:  As far as I can tell, Brainscape makes its money from royalties garnered as a result of licensing its platform out to a variety of content-makers. They also issue private licenses to schools and universities, cognitive science researchers, tutors, and in general, companies interested in training their employees more efficiently than ever before.

Target Customers:  To quote a short blurb on their website: “join the millions of students, teachers, language learners, test-takers, and corporate trainees who are doubling their learning results.”

How many current users/customers, etc: If the counter on their website is accurate, the number of people who use Brainscape is about 7,025,380.

How does the company advertise its product/services? The brains behind Brainscape have built their presence by partnering with apps such as MCAT Chemistry, Ultimate Music Theory, LEED Green Associate, and Gourmet Food, all powered by Brainscape’s algorithms.

Competitors/Competitive Advantage: I’ve found quite an extensive list of companies that offer services similar to Brainscape’s, and these are:

Anki

Memrise

Mnemosyne

Learning with Texts

Instreamia

SuperMemo

Lingocracy

FluxCards

Pauker

Mnemojojo & Mnemododo

Winflash

Nabbber

Cram.com

Blonskij

Ebbinghaus

EasyWords

Flashcard Exchange

Dictionary.com Flashcards

Flashcard Hero

 

I’m not quite sure what, if anything sets Brainscape apart from these other products/services. These other products are also flash-card based, and promise to accomplish the same things as Brainscape.

Works Cited:

https://www.brainscape.com/blog/2010/03/how-brainscape-was-born/

https://www.brainscape.com/marketing/partners.html

https://www.brainscape.com/marketing/about

https://www.brainscape.com/