Author Archives: Dayna

Proposal Assignments & Outline. Serious 5.

Group Name: Serious 5

Proposal Issue: Parking lot for students

Group members: Yekaterina Elterman, Janet Cazares, Sarabjit Singh, Kurtis Wallace, Dayna Rios.

  1. Executive Summary= Kurtis Wallace
  2. Will break down a do an overall summarization of the proposal and why we are proposing it in the first place.
  3. Statement of Need/Problem= Janet Cazares
  4. Will briefly explain the issue along with the severity of the problem itself and why one of our solutions is needed.
  5. Project Overview and Strategy= Sarabjit Singh
  6. Will write a clear idea of the project and what can be done to achieve it.
  7. Project Outcomes/ Return on Investment= Dayna Rios
  8. Will describe all of the factors and results that will come out of the project. Such as, how the attendance will improve in classes because the students will then be able to come to class comfortably and on time. Many questions will be approached such as, how much time will the students save if they were able to drive to school? How much money could the students potentially save by driving to school? How will the overall attendance of the students compare to how it could be with a parking lot? Every possible result that can be calculated will be answered.
  9. Conclusion: Yekaterina Elterman
  10. Will give an overall finishing statement to all of our data and end the report.

NYC Tech Profiles. GrubHub.

Dayna Rios


Product/Service: GrubHub Inc. is the nation’s leading online and mobile food ordering company dedicated to connecting hungry diners with local takeout restaurants. The company’s online and mobile ordering platforms allow diners to order directly from approximately 30,000 takeout restaurants in more than 800 U.S. cities and London.

Founder/Co-Founders: Matt Maloney and Mike Evans. Evans has decided to leave to company to pursue other goals but, Maloney is still a VERY active founder of the company.

Method of Making Money:  For every order that is placed, Grubhub is given at least 10% from the actual amount that the consumer paid for their order. Sometimes more. But, it does come out of the restaurants pocket, not the consumer placing the order.

Target Customers:  Literally anyone looking to place an order for food.

How many current users/customers, etc.:  Grubhub processes around 174,000 orders on a daily basis. GrubHub has served more than 4.19 million people in the last 12 months.

How does the company advertise its product/services? Online marketing, and print ads. Especially, in the New York City subway cars.

Competitors/Competitive Advantage: Seamless used to be the main competitor until they merged into one company last year, with Grubhub being the parent company. Now, allmenus,, Yelp, and Square appear to be the ones competing against GrubHub.

Works Cited:

Cover Letter, Dayna R.

Dayna Rios

86-47 Clio Street

Hollis, N.Y. 11423



Dear hiring manager,

In regards to your ad on, I am very interested in joining your team of Content Innovation Agency in Ad Sales to assist in developing and creating digital content.

As you will see from the attached resume, I have extensive design skills that I believe will greatly benefit your creative team. My background in pre production work allowed me to acquire an enormous amount of design skills from which I was able to edit and create efficiently. There is no problem from which I could not provide a reasonable and proficient solution while also keeping in mind client request and product campaigns.

While acquiring my degree I have produced innovative projects that have broadened my view of product placement and typographical design. Although I have an extensive amount of knowledge in pre production and touch up work, I still have a vast amount of experience with other Adobe platforms as well. I am extremely detailed, organized, and meticulous. I’m sure my skills will be a great addition to your design team.

Best regards,

Dayna Rios.

Dayna R. Resume

Dayna Rios
86-47 Clio Street, Hollis, NY. 11423

Telephone #: 1(516) 776-6351

-New York City College of Technology. Brooklyn, NY.
Bachelors in Advertisement Design; Expected Date of Graduation: May 2015 Major: Advertisement Design
Focus in Magazine Development and Pre production/Touch Up Work

-Bayside High School, Queens NY.
Concentration in Arts
Regent’s High School diploma, graduate class of 2010.

Extensive experience with Photoshop and Adobe InDesign programs. Both digital and printed version of art portfolio available.


Excellent references available upon request.

Mini Job Search, Dayna R.

Dayna Rios

I am studying for my bachelors in Advertisement Design with a focus in magazine development and Pre-production (Photoshop touch ups).


Kforce Inc New York, NY, 10179

Posted 2 days ago

RESPONSIBILITIES: Kforce has a client seeking a Senior Graphic Designer/Online and Offline Advertising Specialist in New York, New York (NY). Description: Working with key marketing and business stakeholders, the Senior Graphic Designer will be responsible for the conception, design, and execution of innovative visual materials for integrated, cross channel initiatives including: online and off..

The Judge Group New York, NY

Posted today

Our client is currently seeking a Graphic Designer. Qualifications & Requirements: ROLE PURPOSE: The Graphic Designer will work alongside the director of visual design, account managers, strategists and our creative team to help deliver best-in-class design work supporting the NBCUniversal portfolio marketing teams. The work will be used on company websites, event materials, advertising campaig…


NRT New York LLC (Corcoran) New York, NY, 10065

Posted 1 days ago

NRT LLC, a subsidiary of Realogy, operates all company-owned real estate offices under Realogy’s world-renowned brands of Coldwell Banker®, Coldwell Banker Commercial®, Sotheby’s International Realty® and ZipRealty®, as well as the powerful regional brands, The Corcoran Group® and Citi Habitats®. As the nation’s largest residential real estate brokerage firm, NRT owns and operates companies in mor…

The Advertising Design Experience team is seeking a talented, customer-obsessed Senior Visual Designer to work in the Santa Monica office and create innovative advertising experiences for global entertainment brands across our, Kindle, mobile and video ad platforms. The ideal candidate will combine the ability to create big ideas with exceptional visual design execution.

Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 44 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

Collaborate closely with Creative Director, Art Directors, and design team to assist in developing and creating digital content in service of the company’s many websites, events, advertising campaigns, consumer reports, internal communications, and high-level, multimedia presentations.

This individual will develop concepts and creative solutions that are consistent with the needs of the brand and provide direction in the areas of typography and design.

Realogy Holdings Corp. (NYSE: RLGY) is a global leader in residential real estate franchising with company-owned residential real estate brokerage operations doing business under its franchise systems as well as relocation and title services. Realogy’s brands and business units include Better Homes and Gardens®Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®…

Senior Visual Designers at Code and Theory wake up just to make gorgeous, ground-breaking work. They are innovative creative thinkers that can translate creative concepts into smart, memorable, and lovely interactive designs

The Analyst, Ad Operations and Technology is responsible for the day-to-day trafficking and management of Havas Media campaigns. This will require daily interaction with our internal teams such as Account and Analytics, and our external clients to ensure consistent and smooth delivery of all advertising campaigns.

New York magazine and has an opening for a Business Advertising Coordinator to support the Executive Director of Print and Integrated Sales and the Director of Integrated Business Operations.

We are hiring a Director of Ad Operations. This is your opportunity to join a best in class team. You will report to the VP of Sales Operations, managing an 11 person team of production, platform and trafficking operations specialists.

orking out of USI’s Corporate Headquarters in Valhalla, NY, the Graphic Designer, Branding and Marketing is a critical part of our in-house Marketing team and will develop and execute internal and external marketing initiatives to support our offices across the country.

As an integral part of the Hearst Digital Media marketing organization, the Marketing Manager, Key Accounts will develop creative and impactful marketing solutions that meet client objectives while driving digital revenue for Hearst Digital Media.

The Senior Art Director’s primary role is to create concepts, develop print and interactive design solutions, and guide concepts through development. They should be comfortable explaining their ideas to executive-level client stakeholders, and are able to understand and translate the client’s business needs into amazing but workable solutions.
About Me:

I have a very strong background in magazine development and pre-production work (Photoshop touch ups). I understanding close to all of the Adobe Creative Suite programs. I hope to work in a large fashion magazine house doing exactly what I love to do: edit photos and magazine column organizing. I would like to come in at a designer or artist position and eventually build up to an art director. I love New York for the financial/corporate aspect of it, and that’s the type of environment I hope to work in.


I can easily say that after looking through multiple sites and job descriptions, I had a completely different expectation. I can say this with both good and bad feeling. One of my personal fears in life was that when I graduated with a degree, it would be nearly impossible to find a career related job. Literally, this is a life long fear. But there are jobs out there related to my career. While searching for jobs I realized that there are jobs in my field. Not necessarily in magazine development, but definitely in the Advertisement Design field overall. The one concern I do have though, a lot of the jobs I found were for senior positions, not entry or regular positions. Of course with senior positions means a large amount of time and experience in the field, which as a college graduate, I don’t necessarily have. Sure, one day I would love to be a senior project manager or senior art director, but it would be something I work up to. I don’t even think I would want the position even if it was offered to me, simply I’m not the type of person to jump into something I know I don’t have experience with. That part of the job search does concern me. Another concern came with the entry or regular entry jobs that I was able to find. Like I mentioned earlier, the jobs were not necessarily in the magazine development area, where I would like to ideally be. But, more importantly, all of the jobs were in the online web advertising, or marketing. In today’s day and age, I get it. Digital and web plays a huge role in advertising. But, print is still a massive part of it. Until this day, companies pay a humongous amount of money for print ad’s over online marketing/ads. That is exactly where I want to be, with print ads. I personally HATE any sort of web design work. So again, I expected far worse before this mini job search. I was expecting to find little to nothing to be honest. It’s great to see that there are jobs out there.