Author Archives: Yekaterina Elterman

Product/Service: Etsy is a community based website where people can open their own shops and sell products that they have created. In other words people can create their own business on etsy.

Founder/Co-Founders: Rob Kalin and two friends designed the first site. Chad Dickerson became CEO in 2011.

Office/Headquarters: 55 Washington Street, Brooklyn, NY 11201

Method of Making Money: Etsy makes money when Etsy sellers make money. Marketplace revenue includes a $0.20 USD listing fee for each item listed and a 3.5% fee for sales completed on our website. Additional revenue comes from seller services including our advertising platform, payment processing and discounted shipping labels.

Target Customers:  Their target customers are people that want unique, handcrafted and one of kind items. I myself have bought several items from etsy and am in love.

How many current users/customers, etc: There are 19.8 million active buyers on

How does the company advertise its product/services?  I personally found etsy on Facebook. I was looking for a wedding veil and it popped up on the right hand side of my Facebook page. I clicked on it and there it was. All of these beautiful handcrafted veils. Of course I bought one.

Competitors/Competitive Advantage: Based on what I have read etsy does not have any threatening competitors. Etsy is the biggest company in their field. There are a few little ones but nothing comes close to

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Yekaterina Elterman

My name is Yekaterina but everyone calls me Kathy. I moved to America when I was 6 years old from Odessa, Ukraine. I spend a lot of time with my daughter. She’s turning 2 in April and she is the apple of my eye. I’m a single mom and can’t say that it’s been an easy road but I would do anything for my child. I spent the end of 2014 preparing for my divorce as well starting my fall semester at City Tech. It wasn’t an easy task but something that needed to done. I spent winter break mainly working because I am a workaholic and taking my daughter to as many new aquariums and museums that I was able to find. I am very family oriented I pride myself that. This semester I am planning to take as many classes towards my degree so that I can graduate and hopefully apply to Law School.
I can’t say that I have any real strengths as a writer because that is not what I do. My weakness is that I have trouble starting a writing assignment. I don’t really enjoy writing because I have a hard time starting and finishing an assignment. I don’t have any background in technology except that I use a computer at work. I honestly do not know what technical writing is. I would assume that it is very detailed. I am hoping that I will learn how to write an amazing cover letter. I have never written one before because there was no need.