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Role of a Communication Designer

The role of Communication Designers is to communicate. To do that you need to understand the full scope of what we are dealing with. There are three central components:

  1. Understanding the ‘Problem
    What is your mission? What is the assignment? Why are you being hired?
  2. Target Audience
    Who are you trying to communicate with/to? The more clearly you understand the needs, concerns, interests, etc. of who you are trying to reach, the better you can address them.
  3. Client
    Why are you being hired? What are the goals and objectives of your client? They are paying you to communicate on their behalf. Who are they and what are their priorities?


Introduction to Environmental/ Experience/ Experimental Graphic Design

Lecture on EGD: Click on the image to view the PDF