Category Archives: Campaign Analysis

Yelp vs Foursquare

The tone of the Yelp campaign is dark and more comical but also more personal because its showing people in different scenarios that they can relate too. This is geared towards people around 18-30 rage range people that deeply engrossed in technology.  The style of the campaign draws attention to the exaggeration of the situation like bad dinning experience. The ridiculousness of the commercials also leaves a memorable impression about the app.

The Foursquare campaign has a much brighter environment while using a comparison method all in one shot. The style of the images show the interests of the people in the photo and press the fact that foursquare will give up results to places you from your likes and preferences. In both of these ads they both include phones trying to get people to relate back to the application.

grandeJ_yelp/foursquare analysis

Foursquare and yelp both released great advertising campaigns. I think yelp targeted people that are a bit older and people who are probably more put together in their life, maybe someone that might have a settled life. With an exagerated and humorous approach they add playfulness into the mix. People with more experience in life might a similar experience that drives a more dramatic connection. In camparison, Foursquare, is targeting a audience that wants to explore more in their life, making the copy subtle yet relatable to a younger audience, with general likes, hobbies, food etc..

FourSquare and Yelp

Both ads are apps that provide a easier way to improve busy people lives. The Yelp ad shows a few commercials that identify different people situations that yelp could have or should have helped people. The spoke man looks like a hipster who usually uses yelp. And it is known that hipsters use yelp anyway. Yelp’s slogan is when you need it and wherever you need it. This gives a perfect example of what they are selling to people. Yelp seems to have an younger audience.

On the other hand foursquare seem to be showing a completely different ad. They are using two different people with two different likes. The foursquare seems to be using a checklist that probably can lead you to what you want.  The slogan for foursquare says “what you like and leads you to a place you’ll love. Their audience is for busy adults who are looking for quick places to eat, or other things

Fourspace VS. Yelp

Fourspace and Yelp are fierce competitors when it comes to pooling and collecting reviews on various places throughout cities all over the world. Undeniably, Yelp is the big winner of the two – but for the sake of comparison, we will focus on the both of their strategies in the both of these ad campaigns.

Yelp was mostly video, while Foursquare was mostly print ad.

Foursquare and Yelp

Foursquare and Yelp are competitors and both take a humorous route for there campaigns. Foursquare has a more realistic stereo type tone and Yelp takes the same concept but makes it out of the ordinary. Foursquare is targeting a technology using, more serious well rounded audience. Yelp took there campaign to those who appreciate exaggerated humor, again to a wide tech friendly audience. Foursquare’s photography is extremely realistic and natural and Yelp’s campaign is a video with designed scenes that fulfill the over exaggerated jokes. It goes to show you comedy is a great way to catch the attention of ones audience.

FourSquare Vs Yelp Ad Campaigns

Well the Ad Campaigns used for both of these brands differ. Yelp chooses to go towards a whole video aspect but Foursquare chooses to promote their brand with an image.  Videos tend to catch your attention more often well at least in my opinion, I am a video person I’ve always been interested in watching and listening then actually paying close attention to text. Yelp actually will grow faster for the simple fact that people prefer to watch then to read.  Videos are entertaining and well photos are just blah… if you aren’t really interested in things like type or colors then an Ad campaign like the one foursquare introduced would not seem much appealing to you.

Promoting your brand is one thing but the way your promote your brand is another thing. The way you promote your brand is what will allow you to have a low amount of viewers vs a high amount of viewers.

Campaign Analysis 3 – Foursquare and Yelp

These campaigns focuses on an adult audience. But how it’s executed is a whole different story. In Foursquare, you have two individuals different from one another that shows bubbles of places of what they want. In Yelp, the way it’s done uses humor to get a more broader audience despite focusing on just adults. Yelp uses bad situations but makes them better if they used Yelp to get them to the places they want. While Foursquare focuses more on a more serious approach trying to show how convenient they are despite Yelp being far more superior in there message.


Both of these ad campaigns seem to rely strongly on the message of opposites al the while being massively different. The foursquare one seems to contrast the two interests of the characters. The yelp advertisement has the characters contrast what they already have to what they actually want. For example, the couple in the video wanted a restaurant with cooked food but instead got a live octopus.

In terms of differences, the foursquare campaign is very bright, seems to have been taken outside during a sunny day. The Yelp campaign seems to have been far darker but the models or characters in the video are lit up very well.

Shaving Ad Comparison

The Schick Free Your Skin ad is a half body shot. I would say that the lighting the photographer used was rembrandt lighting, we only see few shadows on the the side of the model’s face. It’s awesome how they incorporate an animal on the model’s face to feign the guy’s beard. This ad is not straight forward, the viewers cannot tell what the ad is about until they see the brand’s name. The ad to me seems to be targeting hipsters because of the way the model is dress. Also the lighting in the background makes the model look more clean and classy.

In the Gillette ad the player is looking straight at the camera making it seem like he is challenging the viewers. In the other ad, the model is looking away from the camera. The player looks tough because of the shadows on his face, the shadows make him look aggressive. The Schick ad is more busy, there is a lot of thing going on like the lettering. The ad goes straight to the point, we can tell what it is about and what they are trying to sell, we can tell this because they placed the razor, lettering and the brand in the ad. The ad is targeting not only hipsters but everyone that likes sports, the ones that feel tough just to mention a few.

Dance Photography

Lois Greenfield shot is black and white, which makes the ad look more clean and simple. In the shot from Sarah Silver compare to the other we see color and more shapes. In Panton we see colors, shapes such as squares, and more movement from the dancers. In Raymond Weil shot he has shallow space, all the dancers are close to each other. In compare to Panton were there is deep space, all the dancers are far from each other. There is a dancer close to the camera and there is another dancer far in the background.

Raymond Weil and Panton shot, both seems that they were taking from eye-level. Also both shots seem to use front lit, we can see the reflection of the light on the dancers. I think both ads work very well because each of them are targeting different audience, to me one is intended to people of high class such as rich people and the other one to artist and designers.