Campaign Analysis 3 – Foursquare and Yelp

These campaigns focuses on an adult audience. But how it’s executed is a whole different story. In Foursquare, you have two individuals different from one another that shows bubbles of places of what they want. In Yelp, the way it’s done uses humor to get a more broader audience despite focusing on just adults. Yelp uses bad situations but makes them better if they used Yelp to get them to the places they want. While Foursquare focuses more on a more serious approach trying to show how convenient they are despite Yelp being far more superior in there message.

1 thought on “Campaign Analysis 3 – Foursquare and Yelp

  1. rmichals

    Yelp’s message seems to be that it can make your life better while foursquare’s campaign emphasizes that it can satisfy any customer. I think that promising to improve the user’s life is more compelling than boasting of the variety of offerings of an app.

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