The Foursquare ad campaign to me is more intended to people that likes to take care of them selves and likes to dress up such as hipsters. I feel that Foursquare ads are mostly shot in nicest places like the park or a restaurant. The ads are more serious and straight to the point. Meanwhile in the Yelp ads we see more variety of environment and the ads let you imagine what they are promoting. Yelp is targeting everyone and we can tell that right away because their ads are funny and they show more variety of people. If I had to chose between the two apps I most definitely chose Yelp because I can relate more to it.

The yelp campaign uses a more funny approach by placing the people in different situations that in which case will convince  them to use their app to get them out of this horrible situations. I think this approach works really well in getting the audience to use their apps because no one would like to be stuck in any of those kind of situations. In the other had the foursquare advertisement is a bit more straight forward basically telling their audience that they can find anything according to their personal preference. Both Ads work well.

This both campaigns are does similar job for their consumers by providing the best places to go for people needs. On Foursquare campaigns, it has 2 persons with 3 words of them thinking to have or go to places. But on Yelp campaigns, it has 3 to 5 people showing the situations that happened and a guy holding the phone with Yelp app that shows the 5 stars places to go nearby. The tones that Foursquare has is brighter or shot on day time. But on Yelp ad it captured during nights.

The tone of the Yelp campaign is dark and more comical but also more personal because its showing people in different scenarios that they can relate too. This is geared towards people around 18-30 rage range people that deeply engrossed in technology.  The style of the campaign draws attention to the exaggeration of the situation like bad dinning experience. The ridiculousness of the commercials also leaves a memorable impression about the app.

The Foursquare campaign has a much brighter environment while using a comparison method all in one shot. The style of the images show the interests of the people in the photo and press the fact that foursquare will give up results to places you from your likes and preferences. In both of these ads they both include phones trying to get people to relate back to the application.

Foursquare and yelp both released great advertising campaigns. I think yelp targeted people that are a bit older and people who are probably more put together in their life, maybe someone that might have a settled life. With an exagerated and humorous approach they add playfulness into the mix. People with more experience in life might a similar experience that drives a more dramatic connection. In camparison, Foursquare, is targeting a audience that wants to explore more in their life, making the copy subtle yet relatable to a younger audience, with general likes, hobbies, food etc..

Both ads are apps that provide a easier way to improve busy people lives. The Yelp ad shows a few commercials that identify different people situations that yelp could have or should have helped people. The spoke man looks like a hipster who usually uses yelp. And it is known that hipsters use yelp anyway. Yelp’s slogan is when you need it and wherever you need it. This gives a perfect example of what they are selling to people. Yelp seems to have an younger audience.

On the other hand foursquare seem to be showing a completely different ad. They are using two different people with two different likes. The foursquare seems to be using a checklist that probably can lead you to what you want.  The slogan for foursquare says “what you like and leads you to a place you’ll love. Their audience is for busy adults who are looking for quick places to eat, or other things

Fourspace and Yelp are fierce competitors when it comes to pooling and collecting reviews on various places throughout cities all over the world. Undeniably, Yelp is the big winner of the two – but for the sake of comparison, we will focus on the both of their strategies in the both of these ad campaigns.

Yelp was mostly video, while Foursquare was mostly print ad.

Foursquare and Yelp are competitors and both take a humorous route for there campaigns. Foursquare has a more realistic stereo type tone and Yelp takes the same concept but makes it out of the ordinary. Foursquare is targeting a technology using, more serious well rounded audience. Yelp took there campaign to those who appreciate exaggerated humor, again to a wide tech friendly audience. Foursquare’s photography is extremely realistic and natural and Yelp’s campaign is a video with designed scenes that fulfill the over exaggerated jokes. It goes to show you comedy is a great way to catch the attention of ones audience.