Author Archives: Thalia L. Frontani

Step 2 – Research

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The second picture is shelf impact. Lipton is at the top and as you can see takes up the entire shelf almost. as for other teas such as bigelow they were way below lipton therefore lipton is the most advertised and seen tea when it comes to shopping for tea. It sticks out for sure but as I watched many customers preferred bigelow, other green branded and colorful, picture filled tea brand packaging. None really preferred or reached for lipton, hence it is fully stocked as well.

Step 1 – Discover

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For lipton I had found a couple things questionable. The bright yellow packaging, the iced teaas the stamp for their black tea. the use of red and the reason for constant repititiveness for recyclying and heart benefits. The labeling all around the box was filler once i began reading and studying the box. there was no point to have the same information wrapped around the entire box. As for bigelow, the box was clear and straight forward therefore I did not further investigate since everything was well thought out and relative to the tea and branding.