Project 3 – A Range Design

Packaging Design Fall 2021- COMD 3412 HD08

María Paula Rennis


Start: November 9th, 2021.

Hand in: Tuesday December 14th, 2021. Online Zoom Class

Objective: To design a range of 3 different flavors of bar soap packaging inspired by the concept of “Singing in the shower.”

Materials needed: 

  • Printed die line. Download from OpenLab class website under Project 3 > Die line of primary package wrapper.
  • Black pencil.
  • Eraser.
  • Scissors.
  • Triangle and ruler.
  • Double tack and/or double sided tape.
  • X-acto knife or utility knife and blades.
  • Cutting board.
  • Images (from magazines or internet) to create a Concept Board.

Phone or camera, sketch book, color pencils, watercolors, markers or any other drawing tools you may choose. Illustrator, Photoshop.

Technical Skills: Thumbnail sketching, color drafting, digital imaging. Illustrator and/or Photoshop programs.

Design Process:

Step 1 > Research & Discover

Step 2 > Define

Step 3 > Develop

Step 4 > Deliver

Step 1 > Discover

Make a trip to the store of your preference, search and analyze the personal hygiene isle. 

Observe the whole bar soap section. Analyze how is positioned on shelf. Is it horizontal? Vertical? Piled up? How many facings?. Take pictures and evaluate shelf impact. Standing a couple of feet apart from the gondola, which brand’s packaging is the  one that stands out from other brands or blends within the section. Are flavors recognizable from a distance?. What’s working? What’s not working? Which brand is the one that stands out? Why?.

Think about packaging materials and finishes used in the personal hygiene section. Look at the colors and use of photography, images, illustration techniques, etc.

Evaluate recyclability, reusability, sustainability, biodegradability. Research about new materials that could be applied to this packaging.

Post to the Class Website, under Categories (on right hand side), choose “Project 3- Step 1 > Research & Discover”. Post your images.

  • Upload the images of the bar soap section you’ve researched.
  • Write about shelf impact. Explain what works and what doesn’t. 
  • Don’t forget to spell-check and grammar-check.

Step 2 > Define

Thinking about the widespread habit of singing in the bath or shower. Write about your research and discovery.

Why do people sing in the shower? What are the emotions connected to singing in the shower?. What does the experience of bathing brings? What are the cultural, social and religious meanings of bathing? Is there a spiritual, psychological feeling? Physical? Is it a pleasant experience? A happy one? Or…? Is it a ritual? Habit? Necessity?

Define a target audience and search which music would that person like to sing or listen to when in the shower.

Which one is the music? Are there fragrances, textures connected with this experience?

Make a detail description imagining your chosen consumer and the music that target audience would select for singing or listening in the shower. 

Who is that person? What kind of activities does, personality, style, age. What do they care about, etc. 

Once defined your target audience and music, choose either 3 songs, 3 music styles to design a promotional range of 3 bar soap boxes inspired in singing in the shower.

Step 3 > Develop

Develop a concept board. Capture in a collage (digital or made with paper/mix media) color images that represent your consumer, the emotions, mood, scents and elements to capture the feeling of singing in the shower the songs chosen. 

Create a concept board with images and words that conceive your concept behind the 3 flavor bar soap designs. Not smaller than 11x17in.

This concept board should be inspiring, creative and should give a clear reference of the concept behind the design. Think that you are presenting this Concept Board to the Marketing Team that has no imagination or visual reference of your ideas.

Download the .pdf die line on OpenLab class site -under Project 3, A Range Design- Die line of primary package wrapper. 

If you need to buy the soap, this is the size you need.

Official Site:

Aromas Artesanales de Antigua Soap Bar – Lily of the Valley 200g


Using the given die line, sketch actual size different ideas for each of the 3 flavors. Always thinking about your consumer’s profile, the music chosen and what would grab your consumer’s attention.

Post to the Class Blog. Under Categories (on right hand side), choose “Project 3- Step 3 > Develop”. Post your images.

  • Upload Concept board png/jpg file.
  • Upload  sketches of the 3 flavors paper wrapper.
  • Write a description of your target consumer.
  • Don’t forget to spell-check and grammar-check.
  • Don’t forget to comment on a peer, is part of your final grade.

Step 4 > Deliver

Present and share in class. Hand in uploading to your Dropbox:

> Target Consumer Description.

> Concept Board jpg format not smaller than 11x17in.

> 3 color mechanicals (Die line + Graphics) CMYK Adobe Illustrator or pdf layered files of your primary package design actual size. Images need to be embedded. Layers need to be named.

> 3 bar soap packaging color prototypes actual size of your primary designed packaging. Upload in Dropbox photos of your 3 prototypes. Front, back and sides. Use white seamless background to photograph.

> Upload to your personal Dropbox folder all files listed above. Name all files of your project following naming guide on OpenLab. 

• Be prepared to present, discuss and talk about your finished work in terms of design process, concept, craft and what you’ve learned.

• State your name, what you are presenting, which parts are successful and why, which parts are unsuccessful and why.

  • Your peers and the professor will provide feedback.
  • Late hand in is not available on this project.

Post to the Class Website under Categories (on right hand side), choose “Project 3- Step 4 > Deliver”. 

  • The photo of all your designed prototypes (jpg/png format).



Soap wrapping machine:

Mandatory Copy:

Ingredients Dummy/Greek copy. Needs to be 4pt (1/16in). See copy below.

Net Weight needs to be 8pt (1/8in). See copy below.


Name of Product



Address/ Distributed by. See copy below.

Made in… See copy below.

Bar code. Download pdf from OpenLab > Project 3.

Expiration date/Product durability icon. Download pdf from OpenLab > Project 3.


Sodium Palmate, Sodium Palm Kernelate, Aqua (Water), Glycerin, Parfum (Fragrance), Sodium Chloride, Butyrospermum Parkii (Shea) Butter, Titanium Dioxide (CI 77891), Tetrasodium EDTA, Green 3 (CI 42053), Green 5 (CI 61570), Yellow 5 (C1 19140), Geraniol, Hexyl Cinnamal, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde Limonene, Linalool.

NET WT 200g/7.05Oz

Distributed by: The International Toiletry Co. Inc.
20283 State Road 7 Boca Raton, FL 33498, USA

Made in Portugal.