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Jean-Alexander Lothian – Project 3 – Step 2 – Define

Why do we sing in the shower?

We sing in the shower for a few different reasons. The bathroom walls don’t absorb sound well so the sound waves bounce off the wall making our voice sound more full and rich, producing a better sound. The combination of warm water rushing on our bodies away from distractions helps release dopamine as well. When we’re in the shower it is a private thing so we tend to feel more comfortable which in turn lets us sing that song that’s been stuck in our head out loud without judgment. Since we’re singing we also take deeper breaths and a lot more oxygen is entering the body which increases blood circulation and is almost like meditation. 

Short cultural history on bathing

Showering or more so bathing has been around since ancient times and although its purpose has been fairly consistent it has played different roles throughout cultures of the past and present. In an ancient civilization like Egypt, they placed high importance on showering and bathing because they believed the cleaner and more well-oiled a person was, the closer they are to the gods. In the Roman empire, the rich were the only ones to have private baths, but there were entire bathhouses for the public to use, and bathing even became a social event to partake in with family or friends. This is still the case in places like Japan where they have public bathhouses and hot springs.

My target audience is late teens to mid 20’s adults so 18 – 26. 

Consumer Profile

Ivy M. is 23, she’s a Leo and a child of immigrants. She is the life of the party, a social butterfly, loves talking to people and having new experiences, stubborn and prideful but kind, always doing something to try and better herself. Her style is chic and a little flashy. When she goes out to have fun she wears bright or nude colors, normally dresses or two-piece bodysuits that she buys from small brands. When it’s just to hang out she dresses a little more comfortably, more sweaters and blue jeans with a loud accessory like a bright purse or layered necklaces. She goes to the gym twice a week and when she’s not working as a paralegal for an immigration law firm she is out with her friends walking around and finding local food spots and partying. Once a week she has a self-care day where she turns on her chill playlist with RnB and smooth jazz, lights some candles, and enjoys her day free from work and social obligations. 

Songs and Scents

Pink + White by Frank Ocean ( Peach + Vanilla )

Do it  by Chloe x Halle ( Jasmine , Lemon Verbena )

Redbone by Childish Gambino ( Blue Lavender )

*For the sake of showing my thinking process here is a page from my notebook