Recommended Books and Articles

How to write a design brief: 

http://www.sld.com/wp-content/uploads/2013/08/SLD_Toolkit_Design_Briefs.pdf

The History of Packaging:

https://www.digimarc.com/resources/history-of-packaging

The evolution of Packaging.

https://medium.com/digital-packaging-experiences/the-evolution-of-packaging-57259054792d

Emotional Branding. The new paradigm for connecting brands to people. Marc Gobé. Allworth Press.

The Packaging Designer’s Book of Patterns. Lászlo Roth, George L. Wybenga. Bone.

Structural Package Design. The Pepin Press / Agile rabbit editions.

The Label May Me Buy It.  The best-dressed boxes, bottles, and cans from the past. Ralph and Terry Kovel.

How to Wrap 5 More Eggs. Traditional Japanese Packaging. By Hideyuki Oka.

Hong Kong Apothecary. A Visual History of Chinese Medicine Packaging. Simon Go. Princeton Architectural Press. New York.