Recommended Books and Articles

How to write a design brief:

The History of Packaging:

The evolution of Packaging.

Emotional Branding. The new paradigm for connecting brands to people. Marc Gobé. Allworth Press.

The Packaging Designer’s Book of Patterns. Lászlo Roth, George L. Wybenga. Bone.

Structural Package Design. The Pepin Press / Agile rabbit editions.

The Label May Me Buy It.  The best-dressed boxes, bottles, and cans from the past. Ralph and Terry Kovel.

How to Wrap 5 More Eggs. Traditional Japanese Packaging. By Hideyuki Oka.

Hong Kong Apothecary. A Visual History of Chinese Medicine Packaging. Simon Go. Princeton Architectural Press. New York.

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