Category Archives: Step 1 – Discover

Thalia L.F Primary Packaging Choices

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for my first choice of primary packaging is Nesquik’s Double Chocolate Milk. First looking at it, I never questioned the color scheme and the shaping of the bottle. Now looking at it, I started to sit and question as to why the main color scheme of Nesquik was yellow. So I did research, Nesquik uses their mascot/character, a very happy bunny who is active and happy and feels refreshed from drinking the chocolate milk. The symbolism of yellow also meaning it is a start of a fresh day. I understood that part, I guess but the association of putting purple or using solid colors to match the flavors threw it off. Purple wrapping would lead or mistake it as another flavor. Such as the vanilla one. The blue wrapping but creme colored milk inside. The association of color with milk and the yellow scheme does not mix well.
My Seonc choice is Essientials Everyday Fruit and Veggie Snacks. I selected this box because it was above many other infamous branding. Twix, kit kat, Welches. The shelves were organized by popular demand choices as I looked to the sides and there was ACT II butter popcorn on top, Hersheys, and etc. This box was right beside it. INstantly I picked it up because I never heard of a vegetable FRUIT snack. Analyzing it more, I realized that there were no veggies on the packaging at all. There were no veggie fruit snack inside the packs either. It was all regular fruit snacks. I just questioned how this beat Welches and those other infamous brands of snacks. Nothing resembled fruit snack when I picked up the box.
Lastly, I have chosen Brooklyn’s Owned organic granolas cinnamon raisin. I scouted this in the SEASONING section. I was super surprised by seeing this and looked at what surrounded it, which was grits, and goya. Looking at it, I thought it was brown sugar , like raw brown sugar which probably confused the workers and others when it came to organizing the shelves. There was no slogan. No motto. The company Brooklyn owned had no logo as well and no color scheme so it felt empty. I understood by kind of making it simplistic and minimal but it’s misleading.

Avion Bailey _Discover

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My first choice would be this set of 600 Lumen flashlights from Police Security. While their name states that they make products for police security they use a lake for their package’s background. The grey area has a ton of unused space. The company name is stuck in the far-left corner while also being ridiculously small. The copy does a fair job of highlighting the products features but contains nothing eye-catching. Especially when every other product contains interesting type and brighter colors.

My Second choice would be these 2 packs of 6.6 Liter trash cans from Innovate. The design on this package has a better use of space and highlighting important content. Though, it feels plain and flat. Even though it does communicate its message clearly it doesn’t stand out. Adding a more diverse array of colors could make it more eye-catching. A more dynamic picture would better illustrate their product. Something that would help consumers imagine it in their homes.

My third choice would be the canopy chair from KELSEYUS. The type and colors are eye-catching. They do a great job in showcasing its features and the ways it can be used. Though the design feels very small. The lower half of the box is an unused white space which the design can use. Because it is small the type is a lot smaller as well. Which makes it hard to read unless you’re really up close. The logotype could also use a color change since the grey background drowns out the white lettering.

Joseph Asimeng-my primary packaging design choices

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Note/Disclaimer: these choices are my attempts, mainly because it’s for the professor to accept it. I hope she does But my point is still the same.

My First Product Choice: Tide(picture shown below)

Target audience: mostly for mid teens and adults. Most likely for anyone who is 15 to 65 years old. That would be my best bet.

People will think it’s affordable

The emotional benefits would be that people can use this product, to clean their clothes so much, that it can lead to their satisfaction.

Consumer trends: people using this item to clean clothes so they always smell fresh and ready to wear until you want to wear them. Which is what many consumers would always like. Many individuals wouldn’t want a detergent that would still leave you’re clothes dirty. God forbid that ever exists. That’s why i bet everyone, including myself uses tide as one of the better choices to make any of our clothes look stunning.

For any new developments in materials and technology issues for this item: P&G (the parent company of tide) keeps finding new ways to improve its methods of cleaning components into each of their tide products. Which is a good development in materials and technology.

The consumer use of this object was good

The interaction with the packages, size handling and consumer friendliness was pretty great as well

The shelf impact for this product, was basically how i could see the tide as the first thing, in my eyes. (see the shelf impact image, for this item below, to probably see what i mean)

The products packaging materials and finish is just very smooth for this object.

The hierarchy in the tide detergent has the logo as the main thing, that your eye would focus on. With the shape below that has the text on it. Then three other pieces of information below that.

It doesn’t have any color coding of psychological, social and cultural aspects

The roles of the UPC codes the manufacturer logos. contact info, legal and copy info were done with intent and for pretty good and smart purposes.

the tide detergent image, shown above

My second product choice: The 3M cleaning bottle/disinfectant cleaner(picture shown below)

Target audience: mostly for mid teens and adults. Most likely for anyone who is 15 to 65 years old. That would be my best bet.

People will probably think it’s affordable or something

The emotional benefits would be that people can use this product, to clean their bathroom surfaces so much, that it can lead to their satisfaction.

For new developments in materials and technology issues for this item: 3M is continuing to strive to find new ways to find ingredients, to make new liquids and chemicals to put those in their cleaning bottles. It kills 99.9% of germs or any other bacteria in your house, so almost everyone’s family won’t get sick or possibly die from all of that, depending on how serious any sickness can be. But even with that, it won’t matter because it will destroy those disgusting particles.

Consumer trends: People use this item to clean bathroom surfaces so they always stay clean until they’re dirty again. Which is what many consumers would always like. Many individuals wouldn’t want a disinfectant that would still leave any surface in your house looking filthy. God forbid that ever exists. That’s why i bet everyone, including myself uses the 3M disinfectant cleaner as one of the better choices to make any of our home surfaces look stunning. Which is what many consumers would always like.

The consumer use of this object was good

The interaction with the packages, size handling and consumer friendliness was pretty great well

The shelf impact for this product, was basically how i could see the 3M cleaning bottle as the first thing, in my eyes. (see the shelf impact image, for this item below, to probably see what i mean)

The products packaging materials and finish is just very smooth for this object.

The hierarchy in the 3M cleaning bottle has the logo as the main thing, that your eye would focus on. With other information in a dark purple shape and a black shape making it seem bland. Mainly for this item, i’m leaning towards redesigning this one, because it still looks kinda sorta boring, from what i think. If you look at it too, you would probably see what i’m talking about, as well.

It doesn’t have color coding of psychological, social and cultural aspects. But I still believe it can be redone. In my own style.

The roles of the UPC codes the manufacturer logos. contact info, legal and copy info were done with intent and for pretty good and smart purposes.

the 3m cleaning bottle image, shown above

My third and final choice: the fantastik cleaning bottle

Target audience: mostly for mid teens and adults. Most likely for anyone who is 15 to 65 years old. That would be my best bet.

People will think it’s affordable

The emotional benefits would be that people can use this product, to clean their bathroom surfaces so much, that it can lead to their satisfaction.

I couldn’t find any new developments in materials and technology issues for this item

For new developments in materials and technology issues for this item: SC Johnson is continuing to strive to find new ways to find ingredients, to make new liquids and chemicals to put those in their cleaning bottles. It kills 99.9% of germs or any other bacteria in your house, so almost everyone’s family won’t get sick or possibly die from all of that, depending on how serious any sickness can be. But even with that, it won’t matter because it will destroy those disgusting particles.

Consumer trends: People use this item to clean bathroom surfaces so they always stay clean until they’re dirty again. Which is what many consumers would always like. Many individuals wouldn’t want a disinfectant that would still leave any surface in your house looking disgusting. God forbid that ever exists. That’s why i bet everyone, including myself would use the fantastik disinfectant cleaner as one of the better choices to make any of our home surfaces look gorgeous. Which is what many consumers would always like.

The consumer use of this object was good

The interaction with the packages, size handling and consumer friendliness was pretty great as well

The shelf impact for this product, was basically how i could see the 3M cleaning bottle as the first thing, in my eyes. (see the shelf impact image, for this item below, to probably see what i mean)

The products packaging materials and finish is just very smooth for this object.

The hierarchy in the Fantastik cleaning bottle has the logo as the main thing, that your eye would possibly focus on. The reason being is because the logo is going a little bit away from the orange stripe below it. With other information in a light green gradient. Below it are 3 white icons in their own orange circles. Then below that is more information.

It doesn’t have any color coding of psychological, social and cultural aspects.

The roles of the UPC codes the manufacturer logos. contact info, legal and copy info were done with intent and for pretty good and smart purposes.

the fantastik cleaning bottle image, shown below

My shelf impact Pictures

For the tide detergent

Picture shown above

My Fantastik cleaning bottle

Picture shown here

My 3M cleaning bottle

Picture shown here

Choices for Primary Re-Design – Andre Jones

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  • McILhenney’s Tobasco Sauce (est. 1868, Avery Island, Louisiana). The packaging is largely the same as it was since 1927 – I would like to reboot it
  • Goya canned goods. The owner has undergone a lot of slack for supporting Trump, so I would like to give the brand a facelift
  • Kodiak Cakes Granola Bars – Ugh. I mean they LITERALLY put a Kodiak bear on a box of granola. I NEED to re-design this!
My final choice for redesign is originally a primary package within a secondary package (for purposes of this assignment, we will only use the primary packaging). Tobasco is an established brand that has not deviated from it’s original design very much since it’s early 1920s design (with the exception of commemorative bottles here and there). My re-design, therefore, will be specific and temporary. Idea is to introduce Tobasco brand into diverse international markets that are often under-represented in advertising and marketing.

My Choices for the Primary Packaging Assignment.

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by Michael Desmangles

My First Choice

My first choice was the Goya Adobo All Purpose Seasoning

The reason I chose this packaging is mainly because there is so much going on with the design that it looks like a jumbled mess. There are a lot of mustard yellows mixing with the block of blue for the logo mixed that are competing for attention with the food illustration at the bottom. The Adobo type is also taking a lot of space as well forcing all the illustration to be pushed to the bottomWhat should be the main focus is whats the brand the name and the purpose everything else is secondary.

Adobo All Purpose Seasoning

My Second Choice

My second choice was the Skippy Creamy Peanut Butter.

The reason I chose the Skippy peanut butter is because the design of the peanut butter face can be a lot neater and also have the sense of fun and excitement while also giving the information that is needed. The Blue color and yellow are clashing with the brown peanut butter. Plus the red outline on fuel the fun is not working in my opinion. When people are looking in shelves the main thing that is important is what kind of peanut putter rather than the massive skippy logo. The skippy logo takes up too much space and doesn’t leave room for the graphic that is wedged in the corner.

Skippy Creamy Peanut butter

My Third Choice

My third choice was the Japanese Cherry Blossom hand soap.

The reason why I chose the Japanese cherry blossom was mainly because I wanted to provide a different take on the hand soap. The dark pink mixing with the dark pink flowers gets loss and the red border around the type boss is unnecessary. This hand soap in particular is very popular so I wanted it to stand out in shelves above the rest.

Japanese Cherry Blossom