STEP 2 – DEFINE
Why do people sing in the shower?
There is solid scientific research that supports the benefits of singing in the shower. Researchers have discovered that singing leads to a stronger immune system (especially done in a group, such as a choir). Singers are less likely to catch any “bugs” that might be going around.
They also found out that people who sing in the shower have lower cortisol levels. Since cortisol is linked to stress levels, this ends up being connected to the heart.
Shower singing fights against sadness, chronic pain, and is even connected to longer life expectancy.
What does the experience of bathing bring?
The experience of bathing has been known to serve as a potent sleeping aid. Hot water combined with aromatics soothes us mentally AND physically.
What are the cultural, social and religious meanings of bathing?
In the days of the Roman Empire, the public baths were very important to the everyday social and cultural life of Roman citizens. There was no class system involved in the idea of baths – it was not unusual to see working class citizen bathing along with the wealthy. Public baths fell into disfavor with the Christianization of the Roman Empire and its ideas about morals.
Baths have been used in many different societies in ways that were as much therapeutic as for hygiene purposes. Soapmaking – as an industry – began in the late 18th century on a small scale. Pears and Lever are some of the oldest brands of mass produced soap in the world.
Due to personal bathing rooms now a standard in homes, bathing has gone from public ritual/ necessity to both ritual AND necessity, creating personal habit.
Young, 20- 40 something, Black professional, would listen to
- Deep House/Soulful House
- New Soul, Underground Soul
This person is active with friends, goes out for drinks occasionally. Likes exclusive events and music no one knows about. My consumer likes alt culture, is a bit of a fashionista (loves labels, but also loves boutique items that only THEY can find). The fragrances they like are strong, soapy, and ancient. Think: sandalwoods, patchoulis, frankincense
- Zo!, f. Nicholas Ryan Gant – A Choice Of Weapons
- Omar, Jaguar Skills – Loving Someone (Pt. 1)
- Isaac Birituro & The Rail Abandon – Bo Ma