Category Archives: Step 3 > Develop



My Weasly sketches wouldn’t upload. But the digital PDF they are there. So basically for my designs, I wanted to center the design with things that symbolize the main three characters. Of course I wanted to use Harry Potter icon glasses and scar. Hermonie is a witch and she’s smart. And of course I wanted to use the crown to symbolize the loyalty that Ron has towards Harry.

Step 3 > Develop


OVERALL: Grabbing the attention of people who are a burst of energy, fun, have a love for adventure, diversity, joy, positivity, carnival, The Amazon and our planet, while toning it down a notch. They are not gravitated toward the loud and bright ALL yellow collection of SOL de Janeiro. They are buyers of the product for the smells and quality. They can still relate and connect with the brand because they love nature and being under the sun. 


Ainsley is 22 years old, born in 1999. After a recent break up she has become closer with her friends and family, particularly her grandma. They have many similarities, given their age difference. They share a love for painting but disagree on color palette. Ainsley loves green, blue and purples while her grandma loves yellow, oranges and blues. When Aisnley learned her grandma was color blinded and only able to see blues and yellows, she had a new appreciation for the color yellow. 

SOL de Janeiro is a brand that prides themselves on diversity and joy, both of which have no age limit. Ainsley learned about this company and bought the products for her grandma to feel youthful and smell good but also because she thought maybe her grandma would be able to see the packaging (One from the bar soap line I am creating incorporates yellow but also adds additional colors).

On the outside Ainsley is usually quiet, but for those that know her it’s only around strangers. Once comfortable she can’t stop talking, singing, and laughing. Outgoing, creative, kind, and energetic, is how her friends would describe her. 

She does not hate Mondays, but setting goals and routines for herself allows her to handle the pressure of each week. To help manage the week’s stress most Mondays she wakes up early to shower. She listens to music that has a faster paced beat. Morning showers prepare her for the day as well as washes away last week’s pressure. Regularly she blasts music as she showers, getting lost in the lyrics or the beat. Afternoon showers usually are weekends or on her days off. Her hobbies besides art include dance, playing tennis, biking and going to the gym. Afternoon showers come in handy after cycling or heading to the gym. Some nights she uses showers to unwind and relax, other nights like Thirsty Thursday, Fucked up Fridays and Sometimes Saturdays, she uses pop music to amp herself up before hitting clubs, house parties or hanging with friends. 

Ainsley dresses  boho chic. Her style is inspired by Vanessa Hudgens. Items inside Ainsley’s closet include free-flowing fabrics, distressed denim, bell bottoms, athleisure, boots, birkenstock sandals, bucket hats, blazers, sneakers, heels, fringed cloth with bold patterns, and a wide range of white, black and neutrals to pair with color. Sometimes she purchases clothing made from natural materials. 

She has natural material as decor in her home. Her dream home would have exposed beams. But she currently lives in a NYC one bedroom apartment in the east village. The bohemian style is inspired by those who lead an individualistic and out of the ordinary life such as writers, artists, and other free-spirited creatives alike. Ainsley’s apartment decor is a home for her plants, and some vintage furniture with light stained wood. She has white string lights and textured pillows to bring a comfy ambience. Her two favorite plants are Monstera and Calatheas but the ‘medallion’, but she has a Devils Ivy (Pythos) in her kitchen. 

Are there fragrances and textures connected with this experience?

All the fragrances are inspired by the Amazon Rainforest.

Morning  |  The bar soap line I am designing for SOL de Janerio is inspired by their signature Brazilian Bum Bum Cream. The scent I came up with for the mornings is orange, pistachio, and pineapple. 

Ainsley prefers to use Regardless Bar Soap in the mornings. It is a great way for her to bring vibrance into the Monday routine regardless of the day / week she had. The soap is also using the ultra-fine sugar crystals and crushed cupuaçu seeds that the original Bum Bum Cream uses. 

Afternoon  |  After biking, dance, tennis or the gym Ainsley uses Love or Lust. The soap is an exfoliant to really remove dead skin and sweat after physical activities. 

Night  |   At night time no matter a bath or a shower Ainsley likes to use Bad Habits. The texture is smooth with no seeds or exfoliant beads. Because she likes routine before going out with friends or inviting them over for a night in, she always gets herself ready for the night with the fragrance of avocado, guava and passion flower. 

3 songs  |  Based on 3 times of day, Morning, Afternoon and Night

Morning  |  RAYE, Rudimental – Regardless – Orange + Pineapple + Pistachio 

Afternoon  |  24kGoldn – Love or Lust – Canary Melon + Acai Berry + Coconut

Evening  |  Ed Sheeran – Bad Habits [Joel Corry Remix] – Avocado + Guava + Passion Flower


  1. The first one is for the target consumer Ainsley and brand feel
  2. Rebranding Morning, Afternoon and Night soap wrappers.
Target Consumer Ainsley and Brand feel
Rebranding – Morning, Afternoon and Night



 As soon as a Harry Potter fan listens to hedwig theme in the shower they quickly imagine themselves being transported into the magical world of Harry Potter. It’s a raining day at hogwarts it’s pass midnight the stars are glazing there’s is about the faintest light coming from the candle you put in the room, the water is Luke warm   The smell of bay leaf is quickly devouring the space between you, your voice bounces of the wall as you magically sing your heart out  to the song of your childhood.  Your are now experiencing the song of the boy who lived.

     The next soap conveys the mystery and excitement of a specific scene in the Yule ball. Harry Potter fans that grab this soap remember the first time they heard this song in the theater. This song plays as hermonie walks down the stairs for the first time to enter the Yule ball. As soon as the song  plays Harry Potter fans imagine their little 10 year old selves preparing themselves for a school dance. Especially little girls. The temperature of the bath water is warm,  there is makeup all over the bathroom sink, the dress hangs on a hanger, your prom date is waiting, the bathroom smells of lavender and jasmine, your singing your heart out because your excited for the mysterious night that is about to unfold before you. The dress your parents bought for you is all shades  pink and drips of purple. You are hermonie. ( the story continues by John Williams)

  And last but not least the next song and soap is inspired by Ron Weasley. Being the under dog for a long time throughout the show this song is his moment. The feeling this song conveys is glory, triumph, and excitement. Harry Potter fans can imagine themselves getting ready for a big  quidditch game, after so many years of not making the team they finally get to play. This is definitely a shower signing moment. The song is blasting in the back, the quidditch uniform is in hanging on the door. There is hot smoke coming from the shower because the water is hot. Your having a mini concert to prep yourself for the game of your life. Anxiety and excitement rush through your vines as you prepare for the game of your life.( Ron’s victory by Nicholas Harry)

Joseph Asimeng-project 3 sketches

my sketches shown above
my sketches shown above

Just so you know, my sketches shown above, have everything shown here. That i can then use to put into illustrator just to show to the class, and to show my “client”(which is dial soap).

In each of the design sketches i drew the showerhead, the barcode, the product durability symbol, the water, the dial logo, the lines resembling the words or text.

I was going to have silhouettes of people singing with their (fake) microphones, but now i’m not goona have that, because i actually want the design to look simple and straight to the point, not wild and confusing.

I also was going to have a showerhead with raindrops. But i’m not goona have that either because i didn’t wanna make it too literal. That’s how design is supposed to be. So you can ignore those parts. Especially if you see that in my sketches.

With the blue spring water, green mountain fresh and the lavender and jasmine “flavors” shown in this picture. I put that there, in the image for more info. That’s now given.

Joseph Asimeng-Project 3 step 3-concept board(s) + target audience info + links to songs

Yeah i actually changed this part of this 3rd project(if you remember correctly).

my concept board shown above

The 1st image – someone (or anyone) at a store, let’s say looking for soap. Dial soap that is.

The 2nd image-this is what their eyes would look like when they would see a dial soap bar.

The 3rd image-the dial soap bar with it’s packaging. With artists like….

The 4th image-…Josh turner pictured here on the left with blue dial soap special edition sing in the shower packaging on the right, combined in the same design

The 5th image-..With Billy Joel pictured here on the left with green dial soap special edition sing in the shower packaging on the right in the same design

The 6th image-..Ed Sheeran on the left with lavender and twilight jasmine dial soap special edition sing in the shower packaging on the right combined in the same design

The 7th image-This would be all of the different people having a small smile on their faces, after they see the dial soap bar packaging with all three artists

The 8th image-This would be the people thinking about what the lyrics are to the song names, they saw on the bar soap packaging

The 9th image-So, then they can sing in the shower

The 10th image-making the end goal successful.

Disclaimer: these artists will be in the design to reach white consumers as the primary focus.

Target audience description: primarily for 34- to 39-year-old white Americans. The consumers are supposed to enjoy and adore serenity, growth and love. which is what has to inspire my design for this special edition, singing in the shower bar soap package design.

For example: Mary Terri loves all of the things, mentioned above. In the target audience description.

-She likes serenity, growth and love, in her attitude, her husband and all of her 3 kids.

-For a 34 year old white woman like her. She likes to go to serene beaches, that are well…quiet and peaceful.

-She really likes Miami beaches. since they’re like that.

-She used to be wild and crazy from her time as a kid, until she met her husband, yeah , the man of her dreams.

-So all of that changed for her.

-She loves her whole family just the way they are.

-Whether it’s kissing each one of them on their cheek, or giving them money for anything they want sometimes, cooking for them at times, or anything else that deals with respect.

-Either way, she shows that compassion.

my concept board to shown here, at the top, to show what i’m explaining a little bit more.

Links to chosen songs below:

All over me by Josh Turner: – for the dial blue spring water bar soap, blue means serenity, and it’s a serene song

My life by Billy Joel:– for the dial green mountain fresh bar soap, green means growth and it’s a growth song

Thinking out loud by Ed Sheeran: – for the dial lavender and jasmine bar soap, lavender means love and it’s a love song