Category Archives: Project 2 – Secondary Packaging Re Design

P2- Step 2-Define

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Philip is a 25-year-old full-time college student. He’s majoring in computer science and entering his fourth year. Even though he’s a full-time student he makes time for a part-time job at a local grocery store. Philip is also fascinated with space. His love for space started when he was young, having dreams of being an astronaut. Though his desire for being an astronaut has faded, Philip still likes to be informed about NASA’s new discoveries. He receives emails about fundraisers, programs, and advancements in space technology. Philip truly believes worlds future is space exploration.

P2- Step 1 -Discover

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I chose two tea brands for this project. The BIGELOW French vanilla and the CELESTIAL Caramel Apple tea boxes. Both boxes have unique designs but they’re effective. The BIGELOW tea box has a very classic sleek design. It sticks to a very minimal color format which differentiates it from the other tea boxes. What I was most interested in is the design of the box. It has a latch opening with a closing tab making it very convenient. The CELESTIAL Caramel Apple uses a big well drawn image as an attention grabber but also uses a typography forward design on the rest of the box.

Jose sandoval

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I picked the Brand Tipton to redesign.The placing Of the product was in an awkard position in the bottom. I thought it blended in with the rest of the coffe and tea. Most Tea brands look the same anyways, which was actually a finally thing i realized. They all go for this kind of overly photo used of images to get their products to be the main focus

    Step 2 – Research

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    The second picture is shelf impact. Lipton is at the top and as you can see takes up the entire shelf almost. as for other teas such as bigelow they were way below lipton therefore lipton is the most advertised and seen tea when it comes to shopping for tea. It sticks out for sure but as I watched many customers preferred bigelow, other green branded and colorful, picture filled tea brand packaging. None really preferred or reached for lipton, hence it is fully stocked as well.

    Step 1 – Discover

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    For lipton I had found a couple things questionable. The bright yellow packaging, the iced teaas the stamp for their black tea. the use of red and the reason for constant repititiveness for recyclying and heart benefits. The labeling all around the box was filler once i began reading and studying the box. there was no point to have the same information wrapped around the entire box. As for bigelow, the box was clear and straight forward therefore I did not further investigate since everything was well thought out and relative to the tea and branding.