This is a foundation course in typography with an emphasis on using type for a multiple of industry related applications ranging from print to interactive.

Category: Typography (Page 1 of 2)

Let’s Wrap it Up with a Poster

Now that we are at the end of the semester, it is time to show what you’ve learned by creating a poster that creatively describes the Type & Media course.

Here is the brief which will describe the assignment:

  • Using words, shapes and everything that we have covered this semester to create a poster that can be used to let others know what the Type & Media course is all about. Not only should your poster tell what the course covered, but it show what was covered. For example, you don’t want to only use the words like kerning, tracking, type on a path, but you want to show these things.
  • Size: 11″x17″
  • Full color can be used or you can do it entirely in black & white, but your design shouldn’t depend on color
  • You are allowed to use some geometric shapes, but this poster should be TYPE, not drawings. If you are not sure what this would look like, do a Google search for typography posters.
  • Use the accurate terminology covered in the course
  • Pay attention to spelling
  • The sample below were not selected because they were the best, just to give an idea of what other students did.
  • DUE: Wed, May 17th





The Type Book: How to Assemble and What to Include

Every type book exercise is to be included. All of the exercises are listed below, including the very last one, which is a poster showing all that you’ve learned so far from this project. The titles are based on the assignment sheets. Some of those handouts included more than one exercise. Hopefully this list is clear. If you have questions, please ask for clarification. Use the handout as a guide for the number of pages included for each exercise

  • Front Cover
  • Anatomy
  • 5 Families (5 pages)
  • Variations (6 pages)
  • Alignment
  • Alignment 2
  • Leading (2 pages)
  • Tracking (2 pages)
  • Kerning
  • Type on a Path
  • Legibility (in color)
  • Type Color
  • Hierarchy
  • Grid (2 pages)
  • Pattern
  • Embellished Quote
  • Logotype
  • Putting it All Together Poster (a typography poster design that incorporates everything you have learned about typography. In the 5th column, the Title will be Putting it All Together. You will use columns 1-4 only for your design).  Use the name of your character.

These books will be printed out and bound along the short left edge, where we left space for such details. They should have a clear vinyl front cover and a black vinyl back cover with spiral binding along the left side. You can print the pages out in class, in lab or your own printer. The only page printed in color is the Legibility: Type Color page. The spiral binding is done at Staples or FedEx Kinkos. Don’t wait until the last minute to get this done because they may require that you pick it up the next day.

The finished books are to be submitted no later than Wednesday, April 5, 2017.  This is right before spring break. All projects submitted late will have lowered grades.

The Beauty of Typography

I live on 74th Street, near New Utrecht Avenue in Brooklyn. I moved there last year and I didn’t have a good feeling about this neighborhood at first. However, the more time I spent, the more satisfied I felt. This is a very peaceful neighborhood. I prefer to live in a quiet environment. Now I have a very great opportunity to show my neighborhood.  I usually go outside and walk around in this neighborhood, because I like to see something interesting that will inspire my “art” life. When I look at the signs of different kinds of businesses, I see colorful typefaces based on the owner’s cultural background. For example, the Chinese restaurant uses more neat and warm color font, while the Jewish liquor store uses the Hebrew style font to enrich the beauty of Jewish art. I think that different kinds  of typefaces can enhance our understanding of different cultures, and this is one of the great connotations in typography. I took some pictures in my neighborhood at night. I hope you can enjoy the beauty of typography in a different culture. 🙂

Typography on Food Shops in Gravesend

I’ve only lived in Gravesend for three and half years and one of the first things I’ve noticed about the typography being used is stores use a lot of sans serif. The stores have been here for a long time. The pizzeria seems to use three type families which seems a bit overkill. The bakery on the other hand uses sans serif for their signs. It’s interesting seeing newer type families on stores that have been here before I was born.

Typography In My Neighborhood

Before I get into depth about kerning in my neighborhood, some of the pictures here are from when I used to take a photography class in my last year of high school.  Not once have I realized or notice the significance of kerning. Ever since I started taking this class i never realized how kerning and typography was all around me. Here are some photos from the neighborhoods i used to live in and the neighborhood i currently. In the first image about recycling clothes i never realized how perfectly spaced even the small words in the font of the text. The word “Recycle” itself took my attention the most, mostly because it’s written in caps and in my eyes its kerned better than all the other words written down below/ on top of it. The 2nd image is a common a sign that you can spot in multiple neighborhoods but i just like the fact that its in a yellow background that brings out the text/even better. The kerning of the text in this sign in my eyes i think is really important since the texts cant be too close nor to far mainly because if its too close it’ll be too difficult for anyone to read unless they are up close, and if its to spaced out the letters wouldn’t necessarily be comprehensible. With that being said i personally think kerning is a really important tool that can be used in pretty much anything in society. My last message is free writting words/graffiti that doesn’t necessarily have any kerning which proves to be difficult to understand. Not to mention that there isn’t any spacing between any of these multiple type faces. In conclusion Kerning is every where even the places we least expect as long as there is texts there. Kerning is important since it can bring out the depending how you space out the letters. Im personally grateful since because imagining not having kerning in our society everything would just be munched up together.

Type In the Sun

I live in Sunset Park and I have only been living here for a few months although I have lived here before. The typography in Sunset Park is mostly old style typefaces and have not changed much since I have left before. I have never paid attention to the specific lettering and spacing in the words and advertisements on the signage, but now that I get the chance to pay attention in detail, I see how much meaning it has to the neighborhood. I live in a predominately Hispanic neighborhood where there are many Mexican restaurants and traditional Spanish foods everywhere. The type displayed is more serif than sans serifs fonts. Many of the signs are Spanish signs which depict mostly serif fonts if you really pay close attention to all non-English signs. I enjoyed detailing the different typography all around me, I truly got to notice how much the fonts fit in so well with the neighborhood theme.

« Older posts