Type Family On The Go

These are the Classifications of Type I found while riding on the train.

This “Mercedes Benz” ad displays a Modern typeface in the logo. There are thick and thin strokes in the capital lettering and smooth serifs.

photo 1

The “Black Enterprise” logo is done in a Slab Serif typeface. The serifs and Strokes of the font are both very thick and bold.

photo 2

The “Do not lean on door” sign that is located on every train door is in a simple Sans Serif typeface I believe to be Helvetica similar to other subway type.

photo 4

The Grand Central sign is done in a Transitional typeface where the strokes ease into the serifs.

photo 3

The Old Style typeface I found was in a sign on the train. The “Capital Program” type is done in a simple serif, which is kind of blocky like Old Style fonts

photo 5

Everyday typefaces.

6

This is an example of an Old Style typeface.  This logo has wedged shaped serifs and greater contrast between thick and thin strokes.

5

This is an example of a san serif font, Helvetica. No serifs, just clean and simple letters.

3

This is an example of a Modern typeface. A mix of vintage motel neon lights and different fonts. Just one with serif.

2

This is an example of Blackface typaface. Thick, heavy letters with serifs.

4

This is an example of Egyptian typeface.  It sign has thick, block-like serifs.

Five Families of type pictures.

It has  wedge sharped serifs,more upright serifs ,and greater contrast between thin&thick stroks
This typeface is olds style for many reasons, first of all  there are more wedge shaped serifs.Also,they have greater contrast between thick& thin strokes. The last thing I want to mention in this photo is the heavily bracketed or curved serifs

IMG_1930

This is a sans serif typeface. I notice how the name is without any serifs.There is low contrast between thin &thick areas. In this photo I see serifs , this shows me it is a Egyptian (slab- serifs).IMG_1934

This picture has a Transitional typeface.  The contract between thin and thick strokes are increased and the serifs are more sculpted

modern
This is a magazine that I found in the train station. It is a Modern typeface because it has a very high contrast between thick and thin strokes, the hairline is unbracketed, The serif is also very thin. This typeface is used a lot in magazines as design.
old style
This typeface I found in the lower east side of Manhattan, Which is a high school banner. This Typeface is Old style. It is old style because it has wedge shaped seif and It has great contrast between thick and thin strokes. I think that this type face is used because it is easy to ready but to also draw the viewer’s attention.
I found this on the jay street subway station. It is a san serif font. It has no serifs which indicates that it is san serif, but it also has low contrast. Most signs and posters in the subway use this font. I believe they use this font because the subway doesn’t have paragraphs of type just a few word, so they use this font as a design but to also make it easier to read for the reader.
This is a sneaker store that I found in Queens. This typeface is a slab-serif. The letters are blocky and big. It has rectangular serifs with the same thickness as the rest of the strokes. I think that this typeface is used because they wanted more of a design look to the company’s name and to catch the eye much quicker.
This I found in Jay street and it is a transitional font. It has great stress between thick and thin strokes. The head serifs are horizontal and it has a bracketed oblique serif. I believe this was used to attract people .