Type Family On The Go

These are the Classifications of Type I found while riding on the train.

This “Mercedes Benz” ad displays a Modern typeface in the logo. There are thick and thin strokes in the capital lettering and smooth serifs.

photo 1

The “Black Enterprise” logo is done in a Slab Serif typeface. The serifs and Strokes of the font are both very thick and bold.

photo 2

The “Do not lean on door” sign that is located on every train door is in a simple Sans Serif typeface I believe to be Helvetica similar to other subway type.

photo 4

The Grand Central sign is done in a Transitional typeface where the strokes ease into the serifs.

photo 3

The Old Style typeface I found was in a sign on the train. The “Capital Program” type is done in a simple serif, which is kind of blocky like Old Style fonts

photo 5