The academic writing is the way it  is because neither journalists or professors got together to make a stand for a new way of writing it. That type of writing has been there and they got comfortable with it. Sometimes outsiders, have tried to make a change by but the change never went through. Nicholas Kristof in our case claimed that professors don’t use enough social media which would make their writings less serious, more funny, and less nerdy. The main reason why the academic writing stays so academic isn’t professors choice, it is the system that produces academic knowledge and that make it more marginal.