“The Big Idea” means you have to have good concepts to get good narrative illustration. It’s a way to set a mood before saying a word. The illustration of David from “No, David” I knew the character was mischievous right away. David holding the frying pan and his expression indicates the mischievous nature. This is an example of a beat that is used to create a satisfying effect on the user.

To decide which point of view would be the optimal one to “shoot” the scene from, an illustrator needs to visualize their scene in 360 degrees. Different view points in illustration can make the viewer(s) feel certain emotions and make a story or what have you impactful. Take a bird’s eye view for example, that shot gives the viewers a sense of awe and an eye-level shot forms connection with the viewers.