My next assignment on top of the shelf is to design a banner that will go to every dealer in the United States. Pretty exciting stuff! I’m pretty much done with the shelf packaging so I don’t have too much on my plate right now. I sat with the guys and they expressed their interest in Obey’s style. They wanted something very similar, if not exactly the same. So I began researching.

Obey is a street wear brand. Their style is propaganda based with a lot of ornaments and use mainly 3 colors in all of their designs. I’m pretty familiar with the brand but I’ve never designed anything like this before. I decided to go to one of my close friends for advice. She’s obsessed with the brand and I knew she could point me in the right direction. There are a lot of elements in Obey’s designs, and it is very easy to “over do it”. Thankfully, she sent me a bunch of files with ornaments that I can use. This was a huge lifesaver.

After playing around with the ornaments for a while, I decided to give myself a mental break. Like I mentioned before, I had never done anything like this before so I was a little out of my comfort zone. This was a good thing. Although it took me a while, I pushed myself and created a pretty cool looking banner. I probably wouldn’t hang it my room, but it’s exactly what the guys wanted. A few hours after sending Wyatt the file, I received an email that said “looks awesome!” I can’t wait to see this thing printed.