How does someone navigate the internet? With countless web pages, digital information can only be organized by digital software. This digital software is a tool used to help us get the data we need, but just like any tool, it is only as good as its user. Badke explains how to effectively use a search engine to accurately pinpoint the data we need. Agostini’s article tells us how branding effects our searching. Where international companies spend large sums of money to make them more relevant in our searches. Liddy teaches us about the steps a search engine takes to deliver our data requests. The internet is growing, and new search software is being made. We are in the middle, learning how to master the two.