Brand: Bvlgari Jewelry company. Bulgari S.p.A is an Italian luxury brand known for its jewelry, watches, fragrances, accessories and leather goods. Bvlgari was founded in Rome in 1884 by the silversmith Sotirios Voulgaris (Italian: Sotirio Bulgari) which also means Bulgarian. A single jewellery shop that has, over the years, become an international brand. The company has evolved into a player in the luxury market, with an established and growing network of stores. Its Major competitors in the luxury goods are big name brands like: Cartier being one of the biggest rivals, and Chopard, as one of the biggest competitors among other brands like Dior, Tiffany & Co and Graff. Bulgari is a brand that preserves its heritage, but It’s not strange to the young crowd. Bringing the Italian fashion to the Us with powerful influencers and eye pleasing ad campaigns.
For my final project I would like to recreate the style or mood of The “Parentesi” campaign by Bvlgari. This is a collection of high end portraiture showcasing their luxurious jewelry on beautiful women in a quite elegant design.
The deliverables are tight cropped head shots for pendants and neck and hands for recklessness and rings. The lightning seem to be a combination of short light with Rembrandt style but the jewelry that falls on the dark side seems to be highlighted to emphasize the product. The background appears to be illuminated with a spot light from behind the model creating a very smooth gradient fading dark towards the edges, this also creates separation of the model from the background. The mood color it’s a dark green for the background which also spills in the shadows tones of the model. The dark green reminds me of emeralds and beautiful stones which complements the luxury of the brand and jewels.The warm skin tones contrast the cold green, being the two predominant colors in the pallet.
Model Female 25-35 years old, slim body, light, tan or dark complexion
hairstyle: slick back or tight up bun (or an hairstyle that leaves neck and ears clear)
Clothing: Black cocktail dress – Neckline (off the shoulder – Scoop Neck)
The shots are Medium to high crop so it could be a dress as well as an nice formal blouse.
Props: Jewelry: Necklaces, rings, earrings or pendants, Brazaletes
Make-Up: Cocktail party formal wit a light dewy finish
Shoot 1 (Monday 3rd ) – Lightning Diagram
Background: color emerald green
Possibly cto in the key light to emphasise skin tones!
Shoot 2 (Monday 10th )
Darker more neutral mood