For my Final Project I plan on selecting 3 pairs of Nike sneakers which will be used in a ad campaign following the style of vintage nike ads. Each shoe will be photographed on their own in a studio setting on a white background along with their object counterpart. The 3 shoes will fall under three different sub-cultures, graffiti, skateboarding, and music (music production). So for example one pair of Nikes will be photographed with a skateboard and so on.
For the other 3 images I want to shoot the lower half of someone wearing the shoes and they will be featured doing an activity or in an environment that corresponds with the specific shoes. The emphasis will still be on Nike’s “Just Do It” slogan and mentality but focus on other groups outside of the athletic nike image.