COMD3504 - Section OL69 - Spring 2022

Author: Iqra Bhatti (Page 2 of 3)

Iqra Bhatti -Week 8 Response

This week’s reading was a depressing story. To begin, I define the arguments that touched on ethnicity, race, and other issues. Because the media’s main domain of activities is the development and change of ideologies, racism and the media directly affect the issue of ideology. In the media, not just racial themes, but also non-racial ones, abound. How, depending on the situation, not attempting to be racist might make it considerably for the viewer. It is a blunder to think of the media as slavish and conspiratorially serving a particular racial ideology. Reading concepts and ideologies in the plural would be misleading. By showing an open-minded picture of tolerance and good relations between races in the media, between races are conveyed. 

The first Advertisements:

‘Horrified’ and ‘Ashamed’: Volkswagen Apologizes for Ad

Volkswagen’s 10-second ad for new Golf was shared on Facebook and Instagram sparked outrage, with many pointing to its racist implications. Where a large white hand pushes a dark-skinned man off a city street and onto a sidewalk in this advertisement. Another massive hand snatches his hair and drags him toward a doorway, where he is hurled inside. Jurgen Stackmann realizes the outrage that this has sparked in the public. On Volkswagen’s Instagram account, they shared a racist advertisement video. Also, this ad was taken off by the automaker. He was embarrassed by it and had no idea how it happened.

The second Advertisement: 

This advertisement created by Critical race theory has become a cornerstone of the push to outlaw its teaching, thanks to viral videos of outraged parents criticizing it at school board hearings. In one video, a woman claims that critical race theory was a method used by Hitler and the Ku Klux Klan. A woman in another group calls CRT the American version of the Chinese cultural revolution. A third mother claims to have proof that her community’s school board is educating our kids to go out and murder cops. 


From viral videos to Fox News: how rightwing media fueled the critical race theory panic

The third Advertisement: 

UN launched an advertisement to highlight the misogynistic attitudes of people towards women around the world by using the Google search bar. Four images show search results relevant to women’s rights that include statements regarding women should not have rights, women should not have anything to do and women should never have rights. There’s a saying that says women shouldn’t have rights, women cannot have rights, and women need to be put in their place. The ad is based on Google autocomplete searches, show women with Google’s suggestions covering their lips as if to silence them. This advertisement has a variety of knowledge about what has happened in the United States in the last two years in terms of black lives.


Powerful UN ad campaign uses Google searches to show gender inequality


Powerful UN ad campaign uses Google searches to show gender inequality

Powerful UN ad campaign uses Google searches to show gender inequality


Sources:

https://www.nytimes.com/2020/05/21/business/volkswagen-ad.html

https://www.theguardian.com/education/2021/jun/30/critical-race-theory-rightwing-social-media-viral-video

https://www.nydailynews.com/life-style/campaign-google-searches-show-sexism-article-1.1494436

Iqra Bhatti- Week 7 Response

There was something powerful about this week’s reading on The Medium is the Message, as it helped me to understand both the new media technology and the societal norms that have made us used to split and create divisions within everything we do. This week’s reading reminded me that, in functional and practical terms, the medium is the message. In the end, all forms of media, that is, any communication through which we expand our reach will affect us personally and socially due to the new dimensions introduced into our affairs by any extension of ourselves, regardless of what technology we employ. There is a great example in this reading which gets at the point of a lot of people saying that what makes a machine meaningful or insightful is not its form, but what one does with it.  Texting, talking, sharing, face time is among the ways humans make use of technology to extend their communication. It is imperative to know how to work with each medium. Understand what communication norms apply to online mediums. You should respond to emails you receive and acknowledge them if they’re from others. Whenever you send a formal communication, avoid chat language. You should usually message people first to find out a good time to call them. Among the foremost people to learn from when it comes to understanding these various media is McLuhan. His views on what he describes as human extension were very interesting. I found the reading most interesting as it discussed the experience of sharing people’s tastes and lifestyles among the media on an individual and social level. This was thanks to the additional aspects introduced to our affairs by the technological advances of today. 

The defragmentation technique of machine technology has altered people’s work and associations. Contrary to popular belief, automation does not require reorganization. The human relationships it patterns are integral and decentralist in-depth, just as the human relationships they patterns are fragmentary, centralist, and superficial. As a result, automation creates roles for people, which means that they can deal more closely with their work and human relationships than they did with our previous mechanical technology.  Many different forms of media are used by creatives to create their work. Designers can’t foresee the impact of new media on their work. The art of communication has been used throughout history by people to communicate without words. Artists have the talent to express powerful feelings. 

As designers and artists, we can create new messages by using design, which is the opposite of that. We learn to be better designers from our colleagues by assisting and supporting one another. designers are supposed to create relationships between viewers and visuals. designers consider the message they want to communicate and how to strategize engagement with the viewer before they determine how visuals should look.  The first thing that will catch a viewer’s attention is the visual element that will catch their eyes, followed by the associations that audience members make and the psychology behind how the design affects a viewer’s mood. As designers, we create designs that communicate messages faster than words but also compellingly and clearly. The creative process behind an abstract painting can be directly reflected in computer designs, as McLuhan points out. As the designs or patterns multiply or accelerate existing processes, focus on psychic and social effects. 

Iqra Bhatti – Week 6 Response


The first reading of The New Typography caught my attention. The reading makes great use of examples and provides great explanations of new typography. I especially enjoyed it when it discussed why typography has changed. Consequently, it is in deliberate opposition to the old typography that was crafted to be beautiful and whose clarity did not surpass what we need today. According to the author, The New Typography is distinct from the old by putting its initial focus on developing its visible form from the text’s functions. Using these principles to process a text will usually generate a rhythm that is different from that of older symmetrical typography. The functional design demonstrates the rhythm of asymmetry. Observing new typography, I see that the taste of the designers has affected it greatly by expressing what they like about it. As a result of New Typography, the author’s work changed a great deal. His love of symmetry and classical training was abandoned, and he championed modern typography, which led to the next decade of progress in typography. Typefaces have always intrigued me, so I love to experiment with them in my free time. I love to play around with colors and experiment with new ideas. 

The second reading is about Designing Programmes. This reading was great for explaining the solution to the problem. A part of solving things is describing the problem. Making creative decisions based not on feelings but intellectual criteria indicate not being influenced by feelings. These charts about how to choose, look and express indicate not to be influenced by feelings. Programs are created to find determining elements and combine them to solve the problem of deciding the means. To put it another way, designing requires techniques. With the help of the morphological box, not all solutions were found. However, all of those found can be assigned a place within it and analyzed. As designers, we face so many challenges working with new elements daily and learning through these programs. Illustration, photoshop, illustrator, and many other programs. 

While reading the third reading, I became more interested in grid and design philosophy. The article about the grid was also very informative. According to the author, the use of the grid as an order system is an expression of the designer’s mental attitude. This is because it shows the designer’s commitment to constructivism and looks to the future in the context of his work. Using the grid system means working within the rules of universal validity, as Müller-Brockmann notes in the reading. Using graphic design, lectures, and publications, authors have popularized the grid and advocated Swiss typography internationally. There are so many details about typography, design programs, and grids in these readings that teach new elements about the new elements. The authors of these articles have all given a great example of work, and they have all shared their stories of the elements.

Iqra Bhatti -Week 4 Response

After reading the first reading, it was great to know about Walter Gropius’s (18831969) ‘The Theory and Organization of the Bauhaus, a narrative about a student who was deeply concerned that the school’s work should indeed be guaranteed of a successful ending by contacts with industry, and who always had the well-designed structure as an aim in mind.  As in this class, we will talk about theory all time. Bauhaus is interested in developing a design for market and technology reasons, something that had been lacking in previous art. This reading was communicating; it was the finest method to get to know the author of the art that was being used. The explanation in the reading is fantastic. The academy was the weapon of yesterday’s spirit; it isolated the artist from industry and crafts, thereby isolating him from society. The goal of the Bauhaus reading was to educate us as designers that research, observation of the world, and improvement are all necessary for the manifestation of a design. As designers, we have our own artwork to bring to the table to show the world what we value and hope to achieve with our work, which we may share with our colleagues in our community. We all speak our own way when we look at artwork or when looking at any art. We establish our point of view in a fraction of a second, and I already know what I’ll say when it’s my turn. ​​

The second reading, which was my personal favorite in terms of TypophoTo, has a lot to say about the artist’s style and teaches us a lot about it. What, in addition to the technician, is being used? Understanding on a Global Scale and Its Consequences was a reading  It poured my heart into since it taught me so much about communication, typefaces, and people. Communication is an art form, as is everything that comes with it. In my perspective, the role of language in art and design is similar to that of techniques, artistic decisions, and art graphics. Communication has played a significant part in art and design, bringing people together to create new art pieces that make a difference in the world. Art is something that strengthens us and teaches us in our period. It is beneficial to us in both happy and sad times. 

As I was reading the third reading, which was also my favorite, I enjoyed reading about “ON TypoGraphy,” as herBerT Bayer | 1967 discusses typography as something that can be learned. Typography is a service craft, not fine art, regardless matter how pure and basic the process is. This reading was brilliant, and I was seeking something to read about typography or do some study on the subject because I use typography to develop logos for clients in my classes. Here we are again, asking what typography has done for us as artists and designers, what it has taught us, and how it has aided us in learning about the faces we are about to utilize as designers. Prof, I appreciate the readings you’ve shared since they’ve taught me a lot about design, art, and typography. This week’s readings are fantastic. 

Iqra Bhatti Week 3 Responses


Filippo Tommaso Marinetti reading of The Futurist Manifesto. As he tells how he is overcoming adversity, he also explains what happens at night with his friend independently with no light. This was unlike anything I’d ever read before, and it was the first time I’d ever heard and read it. This reading provides a gentle reminder that while there is no light in this world, there is still happiness and that it is still preferable to a scary old painting to a dead person. This reading was exceptional. I also agree with Marinetti in that he rejects the past since, as humans, we go through so much in our lives; some of us have a beautiful past, while others have a bad one, so it is always preferable to move on and try to leave your life behind.

The second reading, Who We Are Manifesto of the Constructivist Group, is about using technology as art, which I enjoyed reading. This reading was about utilizing imagination to depict what’s going on in your thoughts as art but not as a human. Sketches of “factory apparel,” 1922, are also one of my favorites. This outfit has a beautiful viewpoint on the second page of the reading, This outfit is from the year 1922. As soon as I saw the dress, it reminded me of my design for my last discussion. As we learned in the third reading of our BooK el lissiTzKy | 1926, which was also my favorite reading, Art is a one-time event that does not evolve. Art has importance because it expresses what we are thinking about as we go through life. According to this understanding, what we discover in the art of having to print are wonderful modifications followed by technical improvements in the manufacture of the tools. In the visual arena, the same thing happened with photography and invention. by telling us a way of showcasing their life stories of the beginning artist, and by how they trough these situations, the kinds of possibilities these authors envision for their immediate futures as though they were telling us and describing their experiences in their reading. ​​ 

These all readings were excellent examples of providing us with these readings to read to learn from earlier design experiences, such as Filippo Tommaso Marinetti’s reading. I had never heard a narrative like this before. I believe that the role that they believe technology will play in molding those futures could be something to look for in a better version of it as outlined in the first reading. Looking at the design of art used to show the world, I believe technology will play a significant role in defining such futures. As with anything else in our lives, technology is extremely important to us. Technology was different back then than it is now, with today’s youth harnessing it to produce anything. These artists foresee future art and design by giving themselves additional opportunities to work on things like symbolism, art, design, and writing style. When utilizing the phrase “technology,” it’s important to keep in mind that the future will be shaped by art and design, according to this expression. The elements of these texts are applicable for the present is on page 2 of the constructivist grouP’s Who We Are mAnifEsto, and our BooK el lissiTzKy | 1926 is also on page 2. 

Iqra Bhatti-Week 2 Response

It was amazing to read about language in both of the readings. My favorite part of the reading course in general linguistics, which I enjoy the most, was on page 71. Where the author discusses the SIGN’S IMMUTABILITY AND MUTABILITY. Regardless of the historical frame, we choose or how far back we go, language always emerges as a relic of the previous period.  Language is something that everyone uses regularly, and it is something that is transmitted across society and managed by it.  We are unable to make any comparisons with other universities at this time. Conventions, religious observances, navigation symbols, and other regulations. Languages refer to the ability to communicate in one or more languages. Saying that language is a hereditary trait and leaving it at that doesn’t explain anything. In 2011, I could only communicate in two languages. But now take a look at me. I am fluent in four languages. We communicate through language. 

We use the language daily. Language is made up of words and numbers. Language is something I’ve struggled with for almost two years after Pakistan. It was a trying period in my life for me. Urdu and Punjabi were the languages I could communicate in. Language is really difficult, and it has never been easy. But it’s all part of a procedure. You’ve got to get started somewhere. The question was how I learned, communicated, started writing, and read to become a good communicator. Speaking four languages is something I’m quite proud of. I used to only know two Languages, but now I know four. Urdu, Punjabi, Turkish, and English. By looking at the symbols you see, you may see how they are written in the languages the symbols are employing and displaying. For instance, symbols of the languages we use to interact with our peers. With all of them. 

The significance of language When it comes to design, for example, when you look at the design, it speaks for itself. When you look at the design, you might think to yourself, “I got it.” You didn’t have to show your Design to let them know what they were going to see. The design has a unique role to play in revealing the world of design to us. Design is capable of far more than what you can or cannot imagine. When you’re bored and nothing else seems to work, grab a piece of paper and start drawing. Continue creating the symbols that come to mind. A single straight line can speak by itself. What’s going on? What do you gaze at while you’re alone?

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