COMD3504 - Section OL69 - Spring 2022

Response 9 – Guen Fung

◉ Priori – Knowing something without having to experience it beforehand.

I feel like that is something that all designer should do regardless, but sometimes the ideal target audience is different.

◉ Linguistic sign mentioned is a bit hard to understand. To sum it up, I think it means that the ad in this case was the Panzani means that not just the name itself, but the ingridents is “Italiancity.”

◉ Connoted in his ad is the suggestion of the Italian products, or products that is a stereotype? Example, using the bag as it implies how Italians would get their groceries in. Creates a meaning behind this. Coloring of the Italian’s flag, red background, white bag, and green on packaging as well as the tomatoes stems.

◉ Denoted literally the image of the items. Example ; pasta, canned salsa, mushroom, tomatoes.

◉ Advertisement standing for cultinary service, in the way the images consistent of food items.

1 Comment

  1. Maria

    I definitely agree with your first point addressing Priori. Designers should experience certain things that their audience faces.

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