This Starbuck’s ads that Shayne used fascinates me the most. I think this poster is very successful. First of all, it does not use too many colors and lines, or even use any text. In the poster I see five people with different skin tones, hair color, height, race, age and occupation. These figures don’t even need a face depiction. It only uses the silhouettes of five characters to closely connect the Starbucks store staff and customers. It also shows the diversity and inclusion that Starbucks wants to convey to consumers. The front of the poster is an elderly person. In today’s society, the elderly are often ignored by businesses. Putting the elderly at the front of the poster also reflects Starbucks’ respect. Said that this poster expresses strong inclusiveness with seemingly simple lines, which is very successful.
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