In modern times media is portrayed as a convenance to our civilization. While media is seen as a convenient tool for the human population it is more then just a useful tool for mankind. It is also the extension and progression of what mankind is capable of doing . Marshall McLuhan first introduces the idea of media as extensions of man, he explains that in our modern world media is used to introduce roles which creates a sense of depth of involvement in there work. This in return creates a sense of new and innovative ways in evolving our usage of medium.
This extension of media can lead to many different ways to interpret the medium . For example when we look at ads or any think that involves send ing an important message in our works it can be used as a form of media , this media type is nicknamed content speech. In the article Understanding Media the extension of man by Marshall McLuhan explains that content speech” It is an actual process of thought, which is in itself non verbal.” For Instance an abstract painting could be used as a content speech since it represents a direct display of creative thinking processes as they might appear in computer designs. However our thought process mostly focus on the psychic and social consequences of the medium since they boost or increase our thought processes. The message for any medium is to change our outlook on in the affairs of humans.
There are a few ways that artist and designers can play a role in creating new messages for medium in general, such as creating a work environment that encourages new and fresh ideas. Also we must avoid shying away from topics that can be controversial. In our society we are expected to follow orders from our higher ups and execute the order. However this form of action can create a repetitive action or response. A repetitive nature can lead to many people to an apathetic attitude which creates a disinterest in there overall performance. When we are free to express ourselves we become more innovative since free space in courage humans to think harder. This attitude should be the way in how designers operate.