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Choices for Primary Re-Design – Andre Jones

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  • McILhenney’s Tobasco Sauce (est. 1868, Avery Island, Louisiana). The packaging is largely the same as it was since 1927 – I would like to reboot it
  • Goya canned goods. The owner has undergone a lot of slack for supporting Trump, so I would like to give the brand a facelift
  • Kodiak Cakes Granola Bars – Ugh. I mean they LITERALLY put a Kodiak bear on a box of granola. I NEED to re-design this!
My final choice for redesign is originally a primary package within a secondary package (for purposes of this assignment, we will only use the primary packaging). Tobasco is an established brand that has not deviated from it’s original design very much since it’s early 1920s design (with the exception of commemorative bottles here and there). My re-design, therefore, will be specific and temporary. Idea is to introduce Tobasco brand into diverse international markets that are often under-represented in advertising and marketing.