PROJECT 1 – PRIMARY PACKAGING RE-DESIGN

Dates:

Start: August 31st, 2021.

Hand in: In person, Tuesday October 12th, 2021. Pearl Building – P125 2.30pm

Objective: Research, define and re design primary packaging following a brief.

Materials: Phone or camera, sketch book, pencils, eraser. Computer.

Technical Skills: Thumbnail sketching, color drafting, digital imaging. Illustrator and Photoshop programs.

Design Process:

Step 1 > Research & Discover

Step 2 > Define

Step 3 > Develop

Step 4 > Deliver

Step 1 > Research & Discover

Visit Supermarkets, Tech Stores, Pharmacies, Auto Parts, Office Supplies and/or Toy Stores.

Find 3 different primary packages of different categories that you most dislike and you perceive that are not well designed. Packaging that is not communicating well its product properties and /or does not work technically.

Observe the packaging: Image/s use, type, color and composition. What’s working? What’s not working? Is it easy/hard to open? Analyze consumer experience. How is the shelf impact of the product?

Choose 3 products that you would like to work on and take pictures of all sides of that 3 products. Photograph them on every side and the shelf/hanging wall system were they are displayed.

Take notes of shelf impact in each case. 

Post to the Class Blog:

• Under Categories (on right hand side), choose “Project 1- Step 1 > Research & Discover”. Post your images.

• Upload the images of the products you discovered. Name them accordingly (Category & product kind)
• Write, explain what works and what doesn’t on each case. 
• Don’t forget to spell-check and grammar-check.

Step 2 > Define

Go through the “Guide For Analyzing a Package” posted on OpenLab Class website.

Based on your analysis choose 1 of the 3 primary packages you selected. 

Review what’s working and what is not working. Take notes of your research.

Write a brief following the given template.

Depending on package chosen: disassemble the package, flatten it, peel off label carefully if needed. Take measurements of package and labels. Study size, shape, material, printing method and construction. Sketch to size the shape of label/s and packaging on a page.

On Illustrator create the Dieline following the actual shape and size of your label..

Step 3 > Develop

Sketch different ideas on printed die line. 

Construct a 3D rough prototype.

Develop and refine a color 3D rendering of the package design. 

Analyze how would be positioned on shelf or wall. Would it be horizontal? Vertical? Piled up? Hanged? How much space is there on the shelf/wall for each product?

Post to the Class Blog:

• Under Categories (on right hand side), choose “Project 1- Step 3 > Develop”. Post your images.

• Upload the images of the products you designed. Name them accordingly (Category & product kind)
• Write design analysis, explain your full design project and process.
• Don’t forget to spell-check and grammar-check.

Step 4 > Deliver

Present in Class, Hand in uploading to your Dropbox:

> A color printed mechanical die ai/pdf file CMYK of your primary package design actual size.

> Choose one: A 3D jpg color rendering printed actual size of your re-design or a comp (Mockup/Prototype).

> A Creative Brief based on your chosen product.

> A written research, analysis and statement of your design based on Guide for analyzing packaging.

> Upload to your Dropbox folder all files listed above. Name all files of your project following naming guide on OpenLab. 

• Be prepared to present, discuss and talk about your finished work in terms of design process, concept, craft and what you’ve learned.

• State your name, what you are presenting, which parts are successful and why, which parts are unsuccessful and why.

• Your peers and the professor will provide feedback.

Post to the Class Blog:

• Under Categories (on right hand side), choose “Project 1- Step 4 > Deliver”. Post your mechanical die (png format) and 3D color rendering (jpg/png format). Name them accordingly (Category & product kind)

• Don’t forget to spell-check and grammar-check.