Counterintuitive(adjective): contrary to what one would intuitively expect

https://www.merriam-webster.com/dictionary/counterintuitive

” Coffee Shop Skip Wi-Fi to Encourage Customers to Actually Talk”

” HotBlack, which has seating for 58, gained the recent attention of the Canadian news media for its counterintuitive approach”

In this article, I saw this word and I just paid attention to the length of the word and how hard it would be to try to understand and break down each part of the word. I saw the prefix counter and I knew that would be the objective of whatever the statement was stated. But I originally didn’t grasp the understanding of intuitive which lead me to another search that discussed the things based off of one’s feelings without conscious reasoning. Now I understand the word better than seeing just a big word that was hard to understand.