Beguiles(verb):to influence by trickery, flattery, etc.; mislead; delude.

http://www.dictionary.com/browse/beguile

This word was found in the “What If You Could Choose Between the Fastest Route and the Most Beautiful?” article by Lex Berko. This sentence states” If you prefer to investigate the more unusual corners of your cit, you could, in theory, tweak this experiment to focus on whatever aspects of a city beguiles you most by crowdsourcing locations that fit your chosen variable”. This is located on the last page, second to last paragraph, last sentence.

When I came across this word I still didn’t really understand it so then I research the meaning of the word and I understood the meaning of the word in the sentence. Which meant something that catches your eye and can play you or even misguide you .