Facade (Noun): The front of a building; also :any face of a building given special architectural treatment.

Example: The facade wasn’t obvious at night for the band to see so they were late to their performance at the school of music and art.

I stumbled across the word from the text on the third page, second paragraph of Walk with me by David L. Ulin. “I was looking for somewhere to eat, but all I encountered were shopping centers, no visual cues to orient myself, just facade after facade of what looked like the same chains.” I thought of the last line to that sentence and imagined looking at chains of stores lined up next to each other and I figured the meaning of the word identified the front designs of the stores. I further understand the word now because every store I pass usually has a facade. Which can be a landmark to the eye.