This course was an exploration of visual merchandising through the consideration of product presentation in the retail environment. It investigated the theoretical and practical use of in-store environments, lighting, special effects, fixtures, and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.
Topics included the creation of specialty and department store displays, the design of visuals for walls and windows, professional presentation techniques, and the effects of color, music, and lighting on consumer behavior.
Here are links to the projects that Merchant did in this course:
- Color Theory Project
- Color Palette and Mood Board Project for Spring / Summer 2019
- Kiosk Designing Project for Pretty Little Thing
- StoreFront Designing Project
- Elements of Design Paper: How Store Window Displays are Inspired From Art
- Press Kit Project for Valentino
