Visual Merchandising – Press Kit Project for Valentino

For this project, Merchant made a Contemporary Designer Press Kit for Valentino. The press kit consisted of the following:

Press Release for Valentino’s Spring / Summer Haute Couture 2019 Collection

The Press Release was kept inside a decorated pocket that shows the brand’s identity.

Historical Information on the brand

Information about the Creative Director of the brand



Generic Invitation (place, date, time, designer)

Newsworthy Articles


A creative folder that represents the brand

Merchant used the signature Valentino red-colored leather paper to cover the folder and pasted a gold foil logo of the brand that she had carefully carved out.