Visual Merchandising – Press Kit Project for Valentino

For this project, Merchant made a Contemporary Designer Press Kit for Valentino. The press kit consisted of the following:

Press Release for Valentino’s Spring / Summer Haute Couture 2019 Collection

The Press Release was kept inside a decorated pocket that shows the brand’s identity.

Historical Information on the brand

Information about the Creative Director of the brand

Generic Invitation (place, date, time, designer)

Newsworthy Articles

A creative folder that represents the brand

Merchant used the signature Valentino red-colored leather paper to cover the folder and pasted a gold foil logo of the brand that she had carefully carved out.

Post date
May 2, 2019
Posted in Projects

The OpenLab at City Tech:A place to learn, work, and share

The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.

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The OpenLab at City Tech:A place to learn, work, and share

The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.