In the introduction of the text of “Content, Computing, Communications”, Meikle and Young both explain how Itunes went from a software where you can put and organize your music into a software where media content is now converged into its space.

In 2001, Itunes was introduced by Apple as a means for Macintosh computer users to rip, mix, and burn their music collection. But then in April 2003, iTunes became a networked media environment thanks to the introduction of the iTunes music store where now you can buy music, watch tv, listen to the radio and even buy and watch films. Now you can even view and share pictures.

But what i want to know is why did Apple take a simple software where you can store and organize your music and converged it into the social media field? Why did Apple not simply make another software?