In the introduction of the reading of Media Convergence, the authors Graham Meikle and Sherman Young both explain how media has become an important factor in our life. In the text, it says “the average person spends almost nine hours a day using media – watching tv, reading newspapers, listening to the radio, texting, gaming and using the internet ” (Meikle and Young, 2nd page). We are spending more of our time on media than we are spending when we are sleeping, and when we are at the workplace (2). “The media are no longer just what we watch, listen to or read – the media are now what we do” (Meikle and Young, 2nd page).