Social Media Review

Social Media Review

Denise Sutton

Business/School of Professional Studies

Essentials of Marketing (MKT 1100)

Activity Description: Provide a brief description of the activity

Students work in small groups of three. Each group will choose a Fortune 500 company that has a “corporate responsibility” (or philanthropy) component as part of its brand identity. The group will identify three social media platforms (Facebook, Twitter, Instagram or YouTube) and will analyze the company’s use of social media using a SWOT analysis (strengths, weaknesses, opportunities, and threats). Each student will focus on one platform and collaborate on findings. The group will make recommendations to the company’s Communication Office team.

Learning Goals: What do you aim to achieve with this activity?

The purpose of this assignment is to analyze the effectiveness of social media as a marketing tool and to identify the strengths, weaknesses, opportunities, and threats in order to make recommendations to the company Communications Office. Suggestions may include ways to improve connection to the consumer, content and consumer engagement, and to identify problems and/or inconsistencies between messaging and brand identity—especially as it relates to its social responsibility programming. Students will address Gen Ed Student Learning Outcomes associated with ethical reasoning skills.

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

This activity is assigned approximately two-thirds of the way into the semester. Students will have read the chapters on digital marketing, corporate governance, and the marketing mix/SWOT analysis—all components of this assignment. Two classroom periods are dedicated to this assignment. Research and writing done outside of classroom.

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

This is a low-stakes assignment. Students will have read textbook material and case studies (and discussed this material in class) that connect to and inform this assignment.

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

Students will address Gen Ed Student Learning Outcomes associated with ethical reasoning skills, mainly in the first three categories (ethical self-awareness, understanding different ethical perspectives/concepts, and ethical issue recognition).

Ethical Reasoning Skills (student recognizes basic ethical issues, student states position, student states core belief):
• How are consumer complaints handled? Amount of time it takes company to respond, appropriateness of response, follow-up, etc;
• What is the company mission statement? Is the company’s core mission evident in all messaging/content?
• How effective is the company’s philanthropic messaging? Is it consistent? Engaging?
• Are consumer’s engaged?
• Are company privacy policies transparent?

In addition, students identify ethical issues, which may include:
• Privacy concerns
• Issues of transparency regarding company governance and policies
• Consumer relations/consumer rights
• Use of social media in communication crises (e.g., the Starbucks racial incident in Philadelphia)
• The ethics of framing stories/content (e.g., point of view, including different and even opposing views, etc.)

Ethical Reasoning Performance Criteria met in this assignment: Ethical self-awareness, understanding different ethical perspectives/concepts, ethical issue recognition. Meet benchmark one, and perhaps some of milestone two.

*Ethical Awareness Steps: Awareness, identification of stakeholders, identification and review of resources, identify and consider multiple solutions, reflect, take action. The students will go through each step with the exception of the final “take action” step.

MKT 1100 Student Learning Outcomes—General Education
In this assignment, the students are:

1) Using the ability to use the arts and humanities as a forum for the study of values and ethical principles;
2) Demonstrating intellectual honesty and personal responsibility;
3) Discerning the consequences of decisions and actions;

Rubric for grade evaluation:
1. Analysis (Details? Level of sophistication? Shows recognition and understanding of social media ethical issues?) 25%
2. Recommendations (Are they creative, do they add value?) 25%
3. Quality of writing (Clear, concise, well-organized?) 25%
4. Quality of presentation (Clear, concise, enthusiastic, engaging, quality of response to questions?) 25%

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

New assignment: Fall 2018.

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These can be links to pages or posts on the OpenLab.

Please share a helpful link to a pages or post on the OpenLab

Network Brand (The Manifesto pt1)

Network Brand (The Manifesto pt1)

George Larkins

Communication Design

COMD 3521 Motion Design 1

Activity Description: Provide a brief description of the activity

Students are to create a manifesto designed to launch their network. Here is where it all starts. Where they have to look within themselves and develop the courage to share their beliefs with the world. I have them start off with what they believe and what they know to be true. Ex. I believe that racism is real. I know that discrimination exists in this society.

Learning Goals: What do you aim to achieve with this activity?

My aim here is to create an environment of ethical and honest reasoning designed to withstand the pressure that business demands. In addition to aid in rebuilding their self-belief system.

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

This project is part of their final. We devote two entire class sessions dealing with this. Out of class time is constantly encouraged. What I tell them is the more time you spend on a subject, the better it will become. If time permits, I share with them a video of the “Long Game, part 2.” https://vimeo.com/87448006

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

The instructions for this exercise is to start with a list of beliefs. What would do be doing right now in your perfect world? Are you preparing yourself go along with the future or are you preparing yourself to help shape the future? Do you believe that you can have an impact on this planet? Who are your design heroes, and why? And in order to do this, they have to develop the skills the right questions, not only questions from other people but of themselves as well. And have the courage to ask and answer honestly.

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

I will use the creative thinking value rubric. I believe it fits this activity well.

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

The activity went well, and yes, I will be repeating it. Why, because I believe it is an important skill set to have. That is having the courage to ask questions, be asked questions and give honest answers. My challenge has been getting students to manage the fear of being put in the spotlight. I address that issue by having students give their presentation in front of the class. One possibility would be to review some contemporary design and some history so that they would be more aware of the people that came before them. And also aid them in finding someone who could they can follow and be inspired by.

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These can be links to pages or posts on the OpenLab.

The next step here for will be to get more familiar using openLab.

Please share a helpful link to a pages or post on the OpenLab

Clinic Journals

Clinic Journals

Annie Chitlall

School of Professional Studies department of Dental Hygiene/New York City College of Technology

Princinples of Dental Hygiene Care II

Activity Description: Provide a brief description of the activity

Students will write 3 clinic journals in Dental 1200. Each journal will be written on a completed patient. The students will enter the journal on the Den 1200 open lab site. There will be an open discussion between each student and his/her clinic advisor to ensure that the journal has met all the required information listed on the handout/rubric.

Learning Goals: What do you aim to achieve with this activity?

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

Students will post a clinical journal within 48 hours of patient completion. Clinical journals are to be written after each step of patient care is completed. This activity will not occur in the classroom. Students will need about 2-3 hours out-of-class time to complete these journals if they the recommended timeline is followed.

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

The students need to be able to demonstrate writing mechanics, understanding, and completeness of the assignment. Writing must be clear, concise, and correct. No spelling or grammatical errors. Extremely well organized. The student must demonstrate a sophisticated understanding of the concepts in the assignment and must address all elements in the assignment in an appropriate length. This activity is low-stakes.

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

There will be a grading rubric for this assignment.

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

Currently and from previous experience, the students do not follow the recommended timeline and rush to submit the required 3 journal entries on the deadline. The last-minute submissions or journals have not yielded positive results since most entries are missing pertinent information and students do not have an opportunity for open discussion with assigned faculty members. I would repeat this activity but will modify the requirements for submission. Students will develop a better appreciation of this assignment if after each patient care visit there is a required entry for that visit and an evaluation of their goals for a specific aspect of the patient care process was met. Over the semesters the biggest challenge is receiving these journal entries in a timely manner. Most students wait for the deadline date and post their entries at midnight, this does not allow for a discussion and often results in a low grade. Most students seem to enjoy the self-reflection portion of the assignment most.

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These can be links to pages or posts on the OpenLab.

Journal __________ Principles of Dental Hygiene Care II- 1200-Spring 2018

Criteria
4
3
2
1
Score
Completeness
Addresses all elements in the assignment and is of appropriate length
Addresses most of elements in the assignment and is of appropriate length
Missing some minor elements in the assignments
Incomplete in most respects; does not address the assignment properly

Understanding
Demonstrates a sophisticated understanding of the concepts in the assignment
Demonstrates an accomplished understanding of the concepts in the assignment
Demonstrates an acceptable understanding of the concepts in the assignments
Demonstrates an inadequate understanding of concepts in the assignment

Writing Mechanics
Writing is clear, concise, and correct. No spelling or grammatical errors. Extremely well organized.
Writing is clear and concise but may have one or two spelling or grammatical errors. Well organized.
Writing lacks clarity or conciseness and contains numerous spelling and/or grammatical errors.
Writing is unfocused, rambling, or contains serious errors in spelling and/or grammar. Poorly organized

Total:

Grade = 12/12 = 100%
Instructor Comments:

Please share a helpful link to a pages or post on the OpenLab

Designing New Services

Designing New Services

Harry Shapiro

Hospitality

Services Marketing & Management

Activity Description: Provide a brief description of the activity

Students working in groups are requested to design a new hotel with the business or economic goal of service a specific class of customers. For example: high school students on a class trip, teams from start-ups that are traveling together for business, groups of millenial age friends who are traveling together, LGBTQ travels, folks who have any disability covered by ADA who are traveling for business or pleasure.

Specifically the students are to create several services within the hotel that are designed to appeal to the travel, describe a Servicescape for those services to "live within," and use the Service Profit Chain (SPC) to create rewards, tools and other innovations to find, hire, and create an awesome team of staff and managers.

Learning Goals: What do you aim to achieve with this activity?

The objective is for students to use critical thinking and pull-in much of what they know about hospitality to design amazing servicescapes that can support amazing new and innovative services and use the tools offered within the SPC to insure that those services are delivered effectively and efficiently.

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

Throughout including the first few weeks, after the mid-term, and again towards the end of the course. In case students will have 20-30 minutes in groups. The groups are based on the normal table seating. However, diff. exercises will mix and match the students so they can interact and engage with the entire class through the exercise.

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

Students should be current on reading. There is both instructor assigned reading and self assigned materials.

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

The goal is to refine this over the course of the term. There are several initial assessments verbally in class as well as peer assessments.

The core exercise is going to be a critical part of the final exam which will offer a summative assessment assessment: have students learned how servicescapes and the SCP work together? Have students learned how the design of a new service impacts staff & customers. How students learned how to design innovative management and reward structures to support their innovative new services.

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

It is going well. This is the firs term

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These can be links to pages or posts on the OpenLab.

Please see the examples from class.

Please share a helpful link to a pages or post on the OpenLab

Table Research

Table Research

Harry Shapiro

Hospitality Management

HGMT 3502

Activity Description: Provide a brief description of the activity

Students "hear" a discussion about solving management problems/issues but don't really understand what that means. It's the difference between writing a paper that explains why recycling is needed (which is hardly original), vs. designing a recycling program for a business that needs such a plan..

"Research" is a tough course to teach for a variety of reasons including that most students have a deeply held concept of what it means to write a research report. In short most feel it means read what a few folks have said about a topic and repeat it back using lot's of quotes.

HGMT 3502 Hospitality Management Research Seminar – is focused on students finding original solutions to *management problems* within the industry.

While there are many ways to continue research from a in depth literature review, statistical analysis of secondary data, or going through the IRB process and collect primary data — 100% the best way for a hospitality management student to do original research is to find a management issue some place where they work, or have worked, and solve it!

Learning Goals: What do you aim to achieve with this activity?

The goal of this activity is to ask students in small groups to define what are and what are not "management issues and problems" and to understand the scoping issue between "a global issue" like fair wages and a "management issue" — how to help a specific business implement a fair wage policy that doesn't pay (for example) women less money (for the same job) as men.

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

1st class — first 1/2 of the first class. About 20 minutes.

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

I will read from the syllabus to explain why HGMT is focused on solving "management issues" and identify a few examples. Then I will ask each group to find 1 more example. Each group will present their example(s).

I will provide a list of global issues and a rubric for evaluating if it has been transformed into a management issue.

Then as a follow-up each group will be given more time to find "new" global issues and a corresponding management issue.

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

Teamwork and collaboration: are the groups dominated by a single student or are they as a group working through the problem.

Finding answers that fit into the rubric of a management issue.

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

Instructure Eval:
Discussion: post even discussion about possible topics and the focus of original research –> have students understood the scoping issue.

Student "want" to write about one or more very broad topics which they can discuss with little depth and details; whereas a typically successful paper covers one very narrow topic in super depth and detail.

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These can be links to pages or posts on the OpenLab.

If students don't really understand what type of paper is required from them, they can't really pick a topic.

They (typically) pick global topics of interest to them (recycling, diversity, etc.) but the rarely go to the next level and pick a narrowly scoped topic that allows to solve a problem with actionable details.

Please share a helpful link to a pages or post on the OpenLab

BINGO: Technical Term Identification, Recognition, and Employment in an Interactive Format

BINGO: Technical Term Identification, Recognition, and Employment in an Interactive Format

Karen Goodlad

Hospitaltity Management/School of Professional Studies

Wine and Beverage Management

Activity Description: Provide a brief description of the activity

This activity is a way to engage students in their pre-class reading, in-class knowledge development, and post class review. To play BINGO, students will fill-in a BINGO grid with technical terms, statements, or questions about the subject mater (the teacher should complete 5-7 boxes as an exemplar). During class students will listen for information to help define the term, complete the statement, or answer the question. When a row of information is both filled in and answered then the student yells "BINGO".

Learning Goals: What do you aim to achieve with this activity?

Development of technical term identification, recognition, and employment.

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

The activity will span the length of the class session. Allow 10 minutes at the start of the class for students to review the notes they prepared during their pre-class reading (or the BINGO form can be completed as homework). Proceed with class as normal, when a student yells BINGO the teacher will take a minute to check their work.

This activity can be used at any point in the semester and is best for development of highly technical terms.

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

To Do:
Create BINGO Grid
Create instructions for students to complete the grid
Explain how BINGO is achieved (a row of boxes must be filled in and completed)

This is a low stakes, in-class activity.

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

If the boxes of the grid are complete then the student is prepared for class the material.
If the student answers the questions or phrases throughout the class session then that is an indication they they are engaged with the lecture and discussion. This is an example of formative assessment.

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

At first the students were confused and apprehensive. As class progressed it was evident that they were engaged. By the end of class students were excited about how much they learned (completing the grid made it easy to see the knowledge they developed). Students approached me after class to say they appreciated the creativity needed to develop and execute the activity.

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These can be links to pages or posts on the OpenLab.

Please share a helpful link to a pages or post on the OpenLab

Suspension Workshop

Suspension Workshop

Alexander Aptekar

Architectural Technology & Library /

LEARNING PLACES: UNDERSTANDING THE CITY

Activity Description: Provide a brief description of the activity

In this workshop, you will work in teams and groups of teams to create a model suspension bridge. Your model suspension bridge will be tested until structural failure. In reflections, you will individually analyze the strengths and weaknesses of your modeled suspension bridge.

Learning Goals: What do you aim to achieve with this activity?

• Developing your understanding of suspension structures
• Increasing your analysis and problem-solving abilities
• Sharpening your observation and reflection skills
• Deepening your collaborative team techniques

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

This workshop should occur towards the beginning of the semester as part of the introduction to observation skills and techniques.

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

Low-stakes

Each team will utilize the following kit of materials:
• Wood blocks (4” x ¾” × ¾”), 18 min
• String, 8’ lengths
• Straws, 14
• Sheets of paper, 3 @ 4” x 17”
• Scissors
• Masking tape, 3’ length
• Tape measure (only one for the workshop required)

Team goals
Construct a model of a suspension bridge utilizing only the materials provided. The bridge must be strong enough to support at least one cell phone at its center. [Recommendation; offer extra points for every additional cell phone the bridge can support]

Team makeup
Each bridge group will consist of two 3 to 4 member teams. Each team is responsible for one half of the bridge spanning from one of the supporting tables to the center of the bridge.

Bridging the gap
Each bridge group will need to span between two tables set 36” apart.

Bridge assembly
The bridge constructed should include the following parts:
• Anchorage (blocks)
• Deck (paper)
• Main cable (string)
• Suspender cables (straws)
• Tower (blocks)

Timing
Your bridge group will have 20 minutes to develop your solution before testing will commence.

Testing
The structural integrity and quality of your bridge will be tested by checking to see how many cell phones the bridge will be able to support. The class will observe as each bridge is tested. Be ready to document where and what are the causes of structural failure. At 20 second intervals, additional cell phones will be added to the Main span of the bridge until the bridge collapses. [It’s recommended that students be ready to catch their cell phones and have their hands under the bridge at least 3 inches away from the bridge deck]

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

Reflections /Documentation
Each team member will need to post on the Open Lab their reflections on this workshop. Be sure to include the following issues in your reflections:
• What strategy did your team used to solve the problem?
• Did you use the iteration process effectively?
• What were the hardest team organization challenges?
• What are the hardest technical challenges?
• What part of the bridge did you think would collapse first?
• What part did collapse first and why?
• Include at least two photographs, sketches or diagrams in your reflection.

Assessment
This assignment will be evaluated by reviewing your reflections on the Open Lab. The focus of this evaluation will be the lessons learned in this workshop. Additional points will be given for each cell phone your groups bridge could support.

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

Following are some quotes from student reflections on this project. Additional reflections can be seen at this site:

https://openlab.citytech.cuny.edu/aptekar-berger2205sp2017/assignments/216-reflection-on-suspension-bridgeobservation-sketch/

“Today’s class project was very challenging and hands on. It is something I enjoyed doing because my team worked well together to create a steady bridge. Although, it took some time to figure out how to actually build a proper bridge was kind of difficult considering I know nothing about architecture or building. My team mates worked together from putting straws together to taking down blocks to the table. Overall, we learned that the anchorage is the most important part which is something our bridge lacked. Now we know for next time what to spend more money on.”
Alexandra Linik

“…

3. I learnt that the cabling is as important as the others structures as well. Since it is suspension bridge, both the weight of the deck and the live loads will be hung by the suspenders. So the connection between the horizontal cable and vertical cables should be strong enough to hold all the weights. And the angle of the cable from the anchorage should be calculated in order to reduce the extra forces.

4. Lastly, I think we can design our towers of the bridge more pretty, because I learnt that putting weights on the towers do not help in order to stabilize the bridge.”
Alice Myint

“In today’s class the most interesting and challenging part was to make a suspension bridge using small wood blocks, ribbon, tape, paper and our creative mind of course. I got to know some of my classmates whom I have worked with throughout the project. I think architectural stuffs sounds like easy, but it’s really not and the worst experience was when we made the bridge and it’s collapsed twice. But we did not lose hopes and we made a well -organized and furnished bridge with beautiful two anchorages and deck. The “deck” should be strong because the weight on the bridge is related on the base and it’s connected to the deck of both sides of the bridge. We put 4 phones on the bridge and it was still in the same position, but however it collapsed when 5th phone added on the bridge. But in the class we had much fun when working with as a group. We were very excited to see how others work done and that was the coolest part because we can learn something how they made their own. Overall, it was very cool, making a bridge with elementary stuffs and a great experience to work with my classmates.”
Mdzafar Sadak

“The class project that we have was pretty intresting because we get to work together as we form two group. One group was to build one half of the bridge and the other group would do the other half of it. The challageing part was trying to combine the bridge and form a deck that could support the weight. We through that it would help but as it turn out after we finish building it and testing it that it wasn’t the deck that we create can support the weight it was the anchor was the most important part of it that would have support the weight of it. The thing that i learn most was no matter what type of bridge that people make if the anchor is not strong enough then the whole bridge would fall.”
Alan Qiu

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These can be links to pages or posts on the OpenLab.

I welcome comments and suggestions. I am be happy to provide you with more documentation including diagrams and photographs for this workshop. Don’t hesitate to reach out by email.

Please share a helpful link to a pages or post on the OpenLab