Avedon’s portrait style seems to be very case by case. Each photograph he is looking
for some individual characteristic that can be expressed within his subject. Sometimes it is tight framing or even framing skewed to the left or right. It may be a wide full body shot or just a close up of one’s face, but all the images seem to really give character to the subject being photographed.
Mannion uses photo to capture mood or emotion in a very similar way that Avedon did. He shoots more in color which is interesting because it sort of looks like a evolved Avedon style. Mannion uses similar methods to crop and frame his subjects. None of the photos follow the same equation. It looks as if a different direction was taken for each portrait. Again Mannion uses his subject effectively and really brings out specific character traits in his portraits. Not a single one of his subjects are posed or framed the same way because everyone is different and has a glow of their own that needs to be captured in its own light. In the portrait of Jay Z, Mannion really expresses Jay Z’s timelessness and sort of power that he holds as a hip hop icon. The attire gives off a sort of “mob” aesthetic that emphasizes the sort of power dynamic that Jay-Z expresses. And of course the look and framing of him. His shoulders add to a strong center frame against a white background and Jay really jumps off the background as he floats towards the viewer.
I don’t agree that Avedon’s portrait style was case by case. He shot almost everyone the same way whether they were a sharecropper or a president. Mannion like many photographers uses different techniques for different people. I do agree that by using Avedon’s style to photograph Jay Z, Mannion was conferring upon him a timelessness. Using this style is a way of stating that Jay Z is not just the star of the moment. It is also a sign of respect for Avedon.