Category Archives: RR3-Michael Pollan’s Botany of Desire

Michael Pollan’s Botany of Desire

A scientist holds a genetically modified vegetable

The Botany of Desire: A Plant’s Eye View of the World by Micheal Pollan about the potatoes that get pick up and deliver to the supermarkets are getting toxins in them to keep out¬†insects but becomes harmful for consumers that buy them and eat it. ¬†These company are just protecting their own interest and make a profit while putting people in danger.

Michael Pollan’s Botany of Desire

Michael Pollan owned the licensed to grow his own potatoes that he can sell and eat. This mean that he can¬†grow them¬†under his control room, a so call operating software that involves in¬†genetic engineer of altering¬†potato plant’s gene in order to¬†save him tons of expenses.¬†Since most modern industrial farmer cannot grow a lot of crop without the mass quantity of¬†fertilizer, and pesticide, since it¬†was very expensive to afford. ¬†Pollan’s potatoes being altered, they were able to¬†outlive without those expensive toxic chemicals since no insects and diseases has come in contact with them.

I would shot the different types of potatoes, lining them from the smallest to the largest.

The Botany of Desire

In The Botany of Desire, Michael Pollan is trying to say is that all food are being food are being processed through genetic manipulation and no longer natural. He claims that as the world evolves, agriculture is also advancing. However the impact can be catastrophically to the human being (such as health issue, etc). Although it’s indirectly saying that all plants have some sort of network connection through the roots.

Images:

http://i.ytimg.com/vi/FY0cneCMILY/0.jpg

A Plant’s Eye View of the World

This article is about, the legal situation of planting potatoes. Every potato that is being planted is marked and property of Monsanto. Which a farmer can’t possibly plant so many potatoes because they will require chemical substances to make the sprouts grow, in which money will needed. Monsanto has a way of growing plenty of potatoes with out the heavy expenses it would require by using genetic engineering. This new technology would have the plants defend themselves from any threats. meanwhile giving information the plant needs to survive which the company is being compared to Microsoft. The image that comes to mind would be a potato with its roots being linked to every plant around it, giving away pulses almost like how the brain works with the nerve system.

Botany of Desire

A plant’s Eye View of the World, is about how a plant can even be consider to have tag. By this, i mean that in order to grow potatoes you need a licensed and a operating software wants to run these types of potatoes, like if they are some kind of tracker, wanting to know everything about them. In this article, they talk about a metaphor. To me this metaphor is that this new ¬†potato, needs a O.S and to me this is kinda funny. Once human come in in contact with this type of food, what will happen to them? This is a new type of generation which can say what you can eat and what you can’t eat that because this one is better, but what is actually good for you when the food supply is now taken by someone very powerful. To me after reading this article the image that comes to mind is a Potato with a number tag on it. The reason, is because here it will show what this new generation of potatoes will look like. The lights will be dimmed, so it will be a high key image. All spot light to the potato but also the tag number which can represent the Microsoft metaphor about the operating system and getting information, off a plant.

The Botany of Desire

The article is about the potato farming industry and how it’s changing. Potato farming has a lot of things wrong like, licensing, being considered a pesticide and breaking the law because of how you grow them. Newleaf potatoes notices that all of the industry has a problem being unsustainable, but this new effect of genetic engineering that makes the potatoes better with pesticides.

A propose a new campaign of showing the potatoes in a brighter light with different variations of potatoes. Potatoes have a great skin layer on the outside and I would want that to be present in the photos that I would take of them, but also show the sad rotten side of the potatoes if they didn’t have the new genetic engineering to protect them from pesticides.

Michael Pollan’s Botany of Desire

The new era brings many challenges, there will be a time when food is not enough for the people on this planet. Many companies¬†has establish it’s intellectual¬†¬†property on food. Securing food as their own for modifying a gene for survival shouldn’t be allowed. Creating a better food for the world and securing its existence for future generation should be something to be proud of and not try and make a profit out of it.

A good illustration could be a potato that reflects 0’s and 1’a where it seem to be coded. This would reflect the feeling on how companies see food. Many companies see food as software and not ¬†a necessity.

Botany of desire

These opinions that we have just talked about is sadly true because now in days companies are taking over everything until they are just in complete control of our brains. But to think plants as software is a defining line to wether food is food, or just another commodity.

Most computer’s now in days need the software in order to function as well as us humans need food/produce in order to keep on living. What is worse is that one company is controlling all of the produce which leads to no competition which is bad for everyone.

To create an image for this, i see the potatoes are all in sleeping chambers like the movie, “The Matrix” and have the labels “mon santo” on the chamber.