The Botany of Desire: A Plant’s Eye View of the World by Micheal Pollan about the potatoes that get pick up and deliver to the supermarkets are getting toxins in them to keep out insects but becomes harmful for consumers that buy them and eat it.  These company are just protecting their own interest and make a profit while putting people in danger.

In The Botany of Desire, Michael Pollan is trying to say is that all food are being food are being processed through genetic manipulation and no longer natural. He claims that as the world evolves, agriculture is also advancing. However the impact can be catastrophically to the human being (such as health issue, etc). Although it’s indirectly saying that all plants have some sort of network connection through the roots.

Images:

http://i.ytimg.com/vi/FY0cneCMILY/0.jpg

This article is about, the legal situation of planting potatoes. Every potato that is being planted is marked and property of Monsanto. Which a farmer can’t possibly plant so many potatoes because they will require chemical substances to make the sprouts grow, in which money will needed. Monsanto has a way of growing plenty of potatoes with out the heavy expenses it would require by using genetic engineering. This new technology would have the plants defend themselves from any threats. meanwhile giving information the plant needs to survive which the company is being compared to Microsoft. The image that comes to mind would be a potato with its roots being linked to every plant around it, giving away pulses almost like how the brain works with the nerve system.

A plant’s Eye View of the World, is about how a plant can even be consider to have tag. By this, i mean that in order to grow potatoes you need a licensed and a operating software wants to run these types of potatoes, like if they are some kind of tracker, wanting to know everything about them. In this article, they talk about a metaphor. To me this metaphor is that this new  potato, needs a O.S and to me this is kinda funny. Once human come in in contact with this type of food, what will happen to them? This is a new type of generation which can say what you can eat and what you can’t eat that because this one is better, but what is actually good for you when the food supply is now taken by someone very powerful. To me after reading this article the image that comes to mind is a Potato with a number tag on it. The reason, is because here it will show what this new generation of potatoes will look like. The lights will be dimmed, so it will be a high key image. All spot light to the potato but also the tag number which can represent the Microsoft metaphor about the operating system and getting information, off a plant.

The article is about the potato farming industry and how it’s changing. Potato farming has a lot of things wrong like, licensing, being considered a pesticide and breaking the law because of how you grow them. Newleaf potatoes notices that all of the industry has a problem being unsustainable, but this new effect of genetic engineering that makes the potatoes better with pesticides.

A propose a new campaign of showing the potatoes in a brighter light with different variations of potatoes. Potatoes have a great skin layer on the outside and I would want that to be present in the photos that I would take of them, but also show the sad rotten side of the potatoes if they didn’t have the new genetic engineering to protect them from pesticides.

The new era brings many challenges, there will be a time when food is not enough for the people on this planet. Many companies has establish it’s intellectual  property on food. Securing food as their own for modifying a gene for survival shouldn’t be allowed. Creating a better food for the world and securing its existence for future generation should be something to be proud of and not try and make a profit out of it.

A good illustration could be a potato that reflects 0’s and 1’a where it seem to be coded. This would reflect the feeling on how companies see food. Many companies see food as software and not  a necessity.