Author: Yiqiang Wang (Page 2 of 3)

With the development of the times, people invent more and more things to help them live better. When an invention is born, a new invention will be born on the basis of the old invention. For example, after the birth of language, words will be born according to the characteristics of language. This is that the “content” of the media is always another kind of media. Media is helpful to mankind, because after mankind invents new things, it will bring greater opportunities to mankind. For example, in the beginning, people may just invent the railway to transport goods to a distance, but after the invention of the railway, in addition to transporting goods, it can also bring a lot of labor and development opportunities to the cities passing by.

Although the media has helped mankind, it still “harms” mankind because the evolution of the media is non-stop. Almost every moment technology is advancing it will not only give birth to new jobs but also make some jobs disappear, so I think technology and media progress is a double-edged sword, while giving human opportunities it is also eliminating people who can’t adapt, so we have to keep learning and improving to “survive” in the new world.

Single media is meaningless. It needs content to convey information to people. For example, if there is only one electric lamp, it is difficult for people to be attracted and understand its meaning, but when many electric lamps are combined into a message, it can attract people’s attention and convey information to people. Artists and designers are the people who use “electric lights” to combine information. They use different media to create information. This information forms a new media, attracts people’s attention and makes the media meaningful.

I mentioned earlier that artists and designers use different media to create media. However, new media will bring unknown influence, so designers may not be able to predict the impact of their work. So the work of designers is subordinate to the media they use to create or distribute information. Although designers are subordinate to their own design, I think designers can accumulate experience to make their creation achieve some influence, so designers need to constantly create works and accumulate experience to make themselves work influential.

After reading the three readings this week, I think the three designers are influenced by internationalist design style. In the article, they put forward different design rules from three aspects: typesetting, letter design, and text typesetting, so as to pursue clear, clear, practical, and objective quality in design.

In the article, Müller-BrockMann proposed that designers should use grid system in typesetting, because “working within the grid system means submitting to laws of universal validity”. Using grid system in design can more clearly and objectively show the content that designers want to express, integrate the elements in design, and avoid many wrong designs.

Gerstner also mentioned grid system in his article. He thinks the grid is a program in design. The grid can be a proportional regulator. The designer can adjust the size of the text and picture in the grid to find the balance point. In addition to his views on the grid system, Gerstner also believes that not every problem has an absolute solution. What designers can do is to find the most appropriate elements in the changing conditions and standards, and then combine them. Gerstner also mentioned “the morphological box of the typogram.” developed by Fritz Zwicky. This box summarizes the parameters and relative components that need attention in letter design. Designers can design letters according to this box or create their own “box”.

In his article, Tschichold mainly criticized that in the old layout, the designer focused on the decoration of the surface and arranged all the words on the central axis. Tschichord believes that beautiful fonts cannot express the content clearly and objectively in the design, and the text arranged in an axial direction is also illogical, because it is not in line with the reading habits of most people. Designers should abandon the design idea of old layout, and clearly express the relationship between words through font size and weight, line arrangement, color use, photography, etc. Tschichord also proposed that in the new version, the asymmetric form can form different laws through external changes, so as to realize the possibility of wireless.

The authors of the three readings this week have envisaged that the future art, design and technology will develop in a new direction and will bring great changes to the world. The three authors are founders of Futurism, Suprematism and Constructivism. Their new ideas provide different directions for the development of art and contribute to the development of art.
Filippo Tommaso Marinetti is the founder of the concept of futurism. In “the Futurist Manifesto”, he advocated to fight against old and evil ideas, resist all things of the old era, and people should have the courage to pursue innovation and scientific and technological progress. El Lissitzky is one of the founders of Suprematism. In “our book”, he discussed that if a new invention is born in a certain aspect, the invention will achieve the highest level of achievement in art, even if the invention may be very crude and primitive from the present point of view. In addition, he also wrote in the book that new inventions will replace old inventions. When an invention is born, people’s attention will be attracted. As the invention is used by more and more people and can no longer meet people’s needs, a new invention will be born to share the pressure of the old invention. Aleksandr Rodchenko is one of the founders of structuralism. He discussed in “who we are” that artists can be engineers and engineers can also be artists. He believes that artists or engineers should not only look at the appearance of things like ordinary people, but look at the real essence of things beyond the appearance in order to better create art.
The articles of the three authors have well explained their views on art, but Filippo Tommaso Marinetti advocates fighting everything in the form of violence in “the Futurist Manifesto”, which I don’t agree with very much, because this era is different from the past. Violence will not change art, but will only bring more violence and death.