Yiqiang Wang-Discussion 5

The design object I chose was Paul Rand’s 1982 redesign of the logo poster for International Business Machines Corporation. The readings I will be using in this paper are Course in General Linguistics by Ferdinand De Saussure and Our Book by El Lissitzky.

Medium
Offset lithograph

Dimensions
36 x 24″ (91.5 x 61 cm)